For anyone who marked their calendars timed to Taco Bell's celebration of Taco Tuesday on October 1, the deals are just getting started.
Last month, the California-based fast food chain announced that National Taco Day falls on Oct. 1, which was three days earlier than in previous years, to ensure the food festivity aligned with the beloved weekly tradition of Taco Tuesday.
The permanent date change to the first Tuesday of October was set in motion by the fast food chain with the help of the National Day Calendar, the authoritative entity that curates national days, weeks, months and other tentpole events.
"For years, we've celebrated National Taco Day on October 4th, but it's always felt like there was a bigger opportunity to align it with something even more special -- Taco Tuesday," Marlo Anderson, founder of National Day Calendar, said in a press release. "Thanks to Taco Bell's efforts, we're excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays."
This marks the latest milestone in Taco Bell's ongoing Taco Tuesday journey, which included a petition that relinquished the trademark title in all 50 states last year.
Taco Bell's Chief Marketing Officer Taylor Montgomery said in a statement that after the brand "liberated Taco Tuesday last year ... we couldn't just stop there."
To help celebrate the brand's loyal fan base of taco lovers, Taco Bell announced an array of menu promotions that roll out Tuesday and continue all month long for its Rewards Members.
Every hour from 10 a.m. to 7 p.m., 10,000 of each taco listed below will be available for Rewards Members to redeem on Tuesday for just $1:
10AM – Crunchy Taco
11AM – Double Stacked Taco
12PM – Chalupa Supreme
1PM – Nacho Cheese Doritos Locos Tacos
2PM – Cantina Chicken Crispy Taco
3PM – Cantina Chicken Soft Taco
4PM – Soft Taco Supreme
5PM – Cheesy Gordita Crunch
6PM – Crunchy Taco Supreme
7PM – Soft Taco
And the savings extend for Taco Bell customers beyond October 1, with new deals available through the app each Tuesday of the month.
Tuesday, 10/8 - VIP visit to the Taco Bell Test Kitchen: Five lucky Rewards Members (and their +1’s) will get a VIP tour and taste of Taco Bell’s HQ.
Tuesday, 10/15 - Free Tacos on Tuesdays for a Year: To mark the anniversary of liberating Taco Tuesday for taco lovers and makers nationwide, 500 Rewards Members will have a chance to win a one-year taco deal for a free taco every Taco Tuesday for a year.
Tuesday, 10/22 - Pick Your $1 Fave: 50,000 Rewards Members can pick one of eight Taco Bell classics for just $1.
Tuesday, 10/29 - Limited-edition Merch Drop: Taco Bell is giving away 500 hoodie and cup bundles that capture the brand’s aesthetic throughout the years.
An earlier version of this story was originally published on September 17, 2024.
