Taco Bell knows that consumers want cost efficient options that don't sacrifice taste, so to kick off 2026, the popular fast food chain is launching an all-new Luxe Value Menu, with items all less than $3.
Taylor Montgomery, global chief brand officer for Taco Bell, told ABC News now was the perfect time to introduce a new affordable option for customers to get creative and add on items with ease.
"Luxe is kind of our declarative statement and cultural point of view that value in the restaurant industry should be a luxury that every single consumer should be able to afford, every single day," he said. "[It's] probably our biggest representation of that belief of 10 innovative items, all under $3."
Montgomery has previously launched six other value menus in his 10-year tenure with the company, but he called this one "the most innovative" of the bunch "at a really accessible price point."
The new Luxe Value Menu will be available Jan. 22 and features five new creations -- including Salted Caramel Churros -- alongside five customer-favorite classics that are designed to be additive to round out customers' meals.
Montgomery noted that "the majority of all of our value menu transactions are all add-ons."
"I think one of the low key standouts is going to be the Loaded Griller," he said, referring to the menu item that hasn't returned permanently since the early 2000s.
He also predicted the Chicken Stacker, another new item coming to the Luxe Value Menu, will be a top order as Taco Bell continues to respond to increased customer demand for chicken.
The Southern California-based quick service restaurant chain will give exclusive early access to the new menu items to Taco Bell Rewards Members on Jan. 16.
"Our loyalty members are really our die-hards. We take it really seriously that those consumers are really spending a lot more time with us," Montgomery said. "So, we think it's really important that we give them the sneak peek early access."
The new menu will rotate innovations throughout the year and at launch will include items such as a Mini Taco Salad, Beefy Potato Loaded Griller, Chips and Nacho Supreme Dip, Avocado Ranch Chicken Stacker and Salted Caramel Churros.
