The first trailer has popped up for Jerry Seinfeld's new hit breakfast comedy, "Unfrosted: The Pop-Tart Story."
In his directorial debut, Seinfeld stars as Bob Cabana in the film that follows the origin story of the revolutionary breakfast pastry between rivals Kellogg's and Post Cereal.
The trailer, which was released Thursday, begins with a close-up inside of a toaster and a countdown akin to a space launch, before Seinfeld's voiceover introduces the early 1960s setting when "the American morning was defined by milk and cereal."
MORE: Florence Pugh shares behind-the-scenes video from 'Thunderbolts' set: WatchSeinfeld, who directed, produced, and co-wrote the screenplay coming to Netflix on May 3, enlisted an A-list ensemble cast including Melissa McCarthy, Amy Schumer, Hugh Grant, Max Greenfield, Jim Gaffigan, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Maria Bakalova, Dan Levy, Bill Burr, and more notable celebrities.
Netflix released a selection of photos from the movie scenes, including Hugh Grant dressed up as Tony the Tiger.
Seinfeld, 69, who told "People" he's "been obsessed with Pop-Tarts" his whole life, first shared details of the comedic take on the grab-and-go breakfast invention on X back in 2021.
Here’s more about “UNFROSTED - The Pop Tart Story”
— Jerry Seinfeld (@JerrySeinfeld) June 24, 2021
1. Yes, it is the same lunatic writing team that gave you the uncomfortable hit
“Bee Movie”.
2. The story of how the Pop Tart was invented is told like “The Right Stuff”.
3. A few parts we did not make up.
4. I work clean.
"My friend Spike Feresten, who was a writer on my show and is still a good friend of mine, thought we should make a movie out of the story, the real story, which we did," Seinfeld said.
"Unfrosted" will stream on Netflix May 3.
