Baskin-Robbins is celebrating parents with a sweet summer deal!
From June 16-27, the beloved ice cream chain is launching its Parent Pass promotion, offering $1.99 scoops exclusively to Baskin-Robbins Rewards members at participating locations nationwide, the company announced in a press release Wednesday.
"The kids are home and the days are long," Baskin-Robbins' website reads. "Parents, you deserve a sweet break this summer. With Parent Pass, you can treat your child (and yourself) to $1.99 Scoops June 16-27 (M–F) with Baskin-Robbins Rewards."
In a statement included with Wednesday's press release, Nicole Boutwell, vice president of brand marketing and culinary at Baskin-Robbins, acknowledged the often chaotic gap between the end of the school year and the start of summer camps.
"The days between the last school bell and the first day of summer camp can be long, loud, and full of 5 a.m. wake-up calls," she said. "That's why we're giving parents a break with the Parent Pass. It's our way of saying, 'You've got this -- and we've got the ice cream to help you through it.'"
The company describes the Parent Pass as "your permission slip to keep things cool during summer's most unpredictable stretch," and reminds parents that "scoops are not just for kids -- enjoy one yourself."
The promotion follows the June 1 debut of Trolli Sour Blast, the chain's Flavor of the Month and its first-ever collaboration with Trolli candy.
Inspired by the iconic Sour Brite Crawlers, the limited-edition ice cream swirls sweet and sour flavors to evoke the nostalgic thrill of childhood summers.
Would you try the new Baskin-Robbins flavor of the month, Chick'n and Waffles?"Our new lineup is a tribute to the bold, playful spirit of summer," Boutwell said of the new flavor, in a May 28 press release. "We all remember those carefree moments -- from grabbing candy at the corner store to hanging out with friends until the streetlights came on. The new limited-edition Trolli treats are a sweet way to reconnect with that energy and make new memories along the way."
In addition to Trolli Sour Blast, Baskin-Robbins also introduced Trolli Sour Blast Fizz and the Trolli Dirt 'n Worms Sundae to its summer menu.
