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Travel December 12, 2019

How an ugly holiday sweater can get passengers priority boarding on this airline

WATCH: Airline offers priority boarding for ugly sweaters
AUTHOR PHOTO: Kelly McCarthy By Kelly McCarthy

Priority boarding for being in the holiday spirit? You sweater believe it.

Alaska Airlines is encouraging travelers to get dressed in holiday gear for National Ugly Sweater Day.

PHOTO: For the third year, guests dressed in fly holiday gear get priority boarding Dec. 20 on all Alaska Airlines flights.
Alaska Airlines
For the third year, guests dressed in fly holiday gear get priority boarding Dec. 20 on all Alaska Airlines flights.

The one-day only promotion will give guests who wear any kind of holiday sweater priority boarding on Dec. 20, according to the airline's press release.

(MORE: 'Son of a nutcracker!' This Elf-themed room is the 'sweet' your holiday needs)

"We know holiday travel can be stressful for some, which is why we've made sure flying with the 'merrier carrier' this time of year is an experience that brings nonstop joy to all our guests," Natalie Bowman, managing director of marketing and advertising for Alaska Airlines, said in a statement. "Celebrating Ugly Sweater Day is just another way we're making the holidays a priority."

The airline's lounges will also feature holiday-inspired beverages and cocktails, including snowflake sprinkled lattes and peppermint mochas and a hot toddy cocktail available on National Ugly Sweater Day.

It’s the most wonderful RHYME of the year! 🎶 ❄️
Check out our blog now
to see all the festive ways
we deck the halls from coast to coast
and fly through the holidays! ✈️https://t.co/BceNP83wb5 pic.twitter.com/IlnXwBZDMK

— Alaska Airlines (@AlaskaAir) December 6, 2019

Alaska Airlines even has a holiday-themed "Snowplane," which will fly across the airline's network through the winter ski season.

To keep the holiday cheer going, the airline also partnered with Starbucks for a special happy hour on Dec. 12 with buy one, get one free beverages, which will reoccur every Thursday through the end of the year.

We’re teaming up with hometown partner, @Starbucks, for the ultimate #AlaskaHappyHour! Follow along Thursday & you could win 1 of 6 trips to iconic #Starbucks locations in places like Chicago, Costa Rica, NY & even Shanghai, thanks to Global Partner @HainanAirlines. pic.twitter.com/1IwyDG2TnO

— Alaska Airlines (@AlaskaAir) December 12, 2019

The two companies are also offering 20% off Alaska Airlines flights with a discount code through the coffee company's mobile app when booking through Dec. 13.

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