'Stranger Things' star Millie Bobby Brown is launching her own vegan makeup line

By Jacqueline Laurean Yates

Millie Bobby Brown is launching her own vegan makeup line called Florence by Mills.

The "Stranger Things" star announced the new line by posting a video about it on Instagram.

"Every young person deserves to have a good start with their skin. I want it to be vegan, clean, cruelty-free, that would be easy to get, and fun to use, and still useful but, you know, playing that sophisticated teenager as well," Brown said in the clip.

"What I want my beauty brand to represent is individuality, and embrace who you are," she added.

View this post on Instagram

so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez... that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡

A post shared by mills (@milliebobbybrown) on Aug 20, 2019 at 6:00am PDT

There will be 15 products in total geared toward Generation Z customers and it's also being marketed as a vegan, PETA-certified brand.

Brown told WWD that the line is inspired by her great-grandmother.

"I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things," she said.

The full list of products hasn't been announced yet.