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Style April 28, 2023

Pamela Anderson rocks her iconic red swimsuit for new collab with Frankies Bikinis

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Pamela Anderson is channeling her "Baywatch" days by rocking her iconic red swimsuit.

The actress recently teamed up with Frankies Bikinis to launch her first-ever swimwear collection.

"It's about time. I have been so excited to share this with you," Anderson wrote alongside an Instagram photo of herself wearing a red, high-cut one-piece swimsuit from the new line.

She continued, "I'm horrible at keeping a secret - Time went so slowly… But today after a long year - I can tell you all my favorite ideas and tricks of the trade - All mixed into my swimwear collaboration with @frankiesbikinis."

She called the collaboration "a dream come true."

Pamela Anderson is channeling her "Baywatch" days through her latest swimsuit launch with Frankies Bikinis.
Courtesy Frankie's Bikini, photographed by Brianna Capozzi
Pamela Anderson is channeling her "Baywatch" days through her latest swimsuit launch with Frankies Bikinis.
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Frankies Bikinis founder Francesca Aiello, who is also featured in campaign images for the new collaboration, shared her gratitude on Instagram, writing, "I truly can't even find the words to express my gratitude to all that worked on this project."

"To know Pam is to love her," she continued. "We met when I was a kid in our little beach town (where I grew up with her sons), a real full-circle moment for the two of us. This collection is a reflection of all things Pamela, & all things paradise cove. Cannot wait to share more."

The new collection includes 22 pieces total, ranging from sizes XS to XXL in a variety of styles -- including a crochet tote and lounge tank -- that will officially be available online and in stores starting May 4 at 9 a.m. PT.

"I have been wanting to do this forever, but timing is everything, and it was worth the wait," Anderson said in a statement.