Scorecard Research Beacon
Search Icon
Style July 1, 2019

'My mom is so happy': Kim Kardashian's body foundation sparks confidence in woman with skin condition

WATCH: Kim Kardashian West wants to be a lawyer

Kim Kardashian West's recently launched body foundation has been boasting some jaw-dropping before-and-after photos.

KKW Skin Perfecting Body Foundation was initially launched with a claim to blur skin imperfections. The formula has a creamy texture and comes in seven shades ranging from Fair (light sand with peachy undertones) to Deep Dark (rich bronze with warm undertones).

The latest launch has already sold out, but there is a possibility of a restock soon -- especially with some of the recent positive reviews.

View this post on Instagram

Introducing the #KKWBEAUTY Body Collection. Our brand new Body Makeup works to blur imperfections and provides a flawless finish for any look. Available in 7 shades for $45. Launching on 06.21.19 at 12PM PST on KKWBEAUTY.COM

A post shared by KKWBEAUTY (@kkwbeauty) on

While there has been some controversy surrounding the new body foundation, as it promotes the thought of covering up your flaws, there are some people who found the line to be inspiring.

(MORE: 7 skincare enthusiasts reveal their go-to sunscreen picks for women of color

California-based makeup artist Katrina Marrufo posted about her experience while using the product on her mother's legs.

"With my mom's sickness, she developed a skin condition and she's been so embarrassed to even wear shorts or dresses out in public," Marrufo wrote on Twitter. "She got so extremely happy after I applied the body foundation and I'm so emotional rn."

this is why i bought my mom the @kkwbeauty body foundation. with my mom’s sickness, she developed a skin condition and she’s been so embarrassed to even wear shorts or dresses out in public. she got so extremely happy after i applied the body foundation and i’m so emotional rn 😭 pic.twitter.com/YTYuplN6Tj

— katrina (@treeeenz) June 27, 2019

Her mother has a skin condition known as pulmonary arterial hypertension. Marrufo explained to "Good Morning America" that this condition has caused discoloration and swelling on her mother's legs.

Editor's Picks

She mentions how all the backlash that followed the announcement of KKW Beauty's new body foundation upset her.

(MORE: I survived the acupuncture facial celebrities are obsessed with)

"I knew immediately that I wanted to buy it for my mom because if it worked, and it could be a life-changing product for her," she said. "Once I saw the results, I knew I had to share it to show why a product like this is so important, especially with people who struggle with any skin conditions or just anyone who wants to cover up any imperfections. I don't feel like people should be shamed for doing so."

View this post on Instagram

Introducing the #KKWBEAUTY Body Collection. Our brand new Body Makeup works to blur imperfections and provides a flawless finish for any look. Available in 7 shades for $45. Launching on 06.21.19 at 12PM PST on KKWBEAUTY.COM

A post shared by KKWBEAUTY (@kkwbeauty) on

A flood of comments followed, and Marrufo was surprised by all the great feedback.

"My mom is so happy that she was able to share her results and story to help anyone who also struggles with something similar to show that there is a product out there for you that works."

Kardashian West posted a video transformation of how the body foundation also works on someone's hands on Twitter. "My formula is super creamy, hydrating & long-lasting," she wrote.

My body foundation really evens out and corrects your skin tone and conceals veins and bruises. My formula is super creamy, hydrating & long lasting! I can’t wait for you guys to try the entire Body Collection launching on Friday at 12pm pst at https://t.co/aIjp1MBlpZ #kkwbeauty pic.twitter.com/DFQl1mWoD0

— Kim Kardashian West (@KimKardashian) June 19, 2019