Dimitrios Kambouris/Getty Images, FILE
Rosie Huntington-Whiteley attends the 2019 Met Gala at the Metropolitan Museum of Art on May 06, 2019, in New York.
Rosie Huntington-Whiteley is now a beauty brand founder.
The model and actress recently announced the launch of Rose Inc., her cosmetics and skin care brand.
The brand, which has been in development for two years, is focused on sustainability and high-performance, non-comedogenic formulations, Huntington-Whiteley said.
"I wanted to create products with innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations. I have such a deep love and passion for the beauty industry that this feels like an organic next step for me in my career," Huntington-Whiteley said in an interview with "Good Morning America."
Rose Inc.
Launching with the Modern Essentials collection Rose Inc. is committed to offering 100% vegan and cruelty-free products.
Huntington-Whiteley says starting in the modeling industry at 16 gave her the education she needed to create her own products.
She partnered with biotechnology company Amyris to help provide ingredients that are both good for people and the environment.
"There's a new demand for science-driven brands that deliver real results and guarantee an eco-friendly approach," Rose Inc. CEO Caroline Hadfield said.
The brand is launching with the "Modern Essentials" collection including products like brightening serum to hydrating concealer.
All of the products are 100% vegan and cruelty-free.
"Confidence and embracing one's own beauty is definitely a journey. It has always important to me to offer products that make people feel good, feel beautiful and confident," Huntington-Whiteley added.
You can shop items from the new beauty brand below now available at Sephora.
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Softlight Clean Dewy Hydrating Concealer
Price: $30 · From Sephora
A buildable, non-comedogenic concealer that brightens, blurs, and contours while nourishing skin with hydrating squalane and protective vitamin E.
Blush Divine Clean Dewy Cream Blush
Price: $30 · From Sephora
A cream blush infused with squalane and ceramides to visibly brighten, blur, and hydrate skin with a buildable flush of radiant color.
Lip Sculpt Clean Moisturizing Pigmented Lipstick
Price: $26 · From Sephora
A long-wearing lipstick enriched with hyaluronic acid, squalane, and ceramides to deliver saturated matte color with the benefits of a lip balm.
Skin Resolution Clean Exfoliating Acid Toner
Price: $32 · From Sephora
An alcohol-free, non-comedogenic daily toner rich with squalane and multiple acids to purify, exfoliate, and visibly brighten skin.
Number 1 Concealer Brush
Price: $26 · From Sephora
A customized concealer brush with a unique curve designed for the under-eye contour.
Brow Renew Clean Tinted Eyebrow-Growth Gel
Price: $26 · From Sephora
A tinted eye brow gel that visibly volumizes and grooms for expertly shaped brows. It also strengthens brow hairs with squalane and vitamin E.
Radiant Reveal Clean Brightening Vitamin C Serum
Price: $72 · From Sephora
A powerful, hydrating serum that visibly brightens skin with squalane and vitamin C for a radiant look.
Number 2 Blush Brush
Price: $28 · From Sephora
An angled brush that caresses the contours of your cheeks, delivering a diffused flush of color.
Brow Renew Clean Clear Eyebrow-Growth Gel
Price: $26 · From Sephora
A clear eye brow gel that visibly volumizes and grooms for expertly shaped brows. It also strengthens brow hairs with squalane and vitamin E.
