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Style April 12, 2019

Loft launches size-inclusive 'Floral For All' campaign that's perfect for spring

PHOTO: Loft launches 'Floral For All' campaign, and everything is under $100.
Courtesy Loft
Loft launches 'Floral For All' campaign, and everything is under $100.

Florals for spring? Yes, please!

On Thursday, women's clothing brand Loft released a "Floral For All" campaign featuring a full line of looks with the season's go-to print: florals! The best part? Everything is under $100. Yes, you read that right.

Another amazing aspect of Loft's new campaign is the wide range of sizes available for their big floral-focused collection. Sizes are available under petite, plus size, and maternity categories.

(MORE: Torrid launches dreamy wedding collection and everything's under $200!)

Fashion influencers Blair Eadie and Katie Sturino took a liking to the campaign and created a photoshoot wearing the same jumpsuit to spotlight the incredible size range available within the new line.

View this post on Instagram

I love a #SuperSizeTheLook with @blaireadiebee and @Loft makes it easy to get dressed up together with new Spring looks in sizes 00-26! Thank you @loft for making My Size! (jumpsuit details in stories) #loft #ad

A post shared by Katie Sturino (@katiesturino) on

People love the diversity Eadie and Sturino showed in their photo posted on Instagram. One person left a comment saying "This is the cutest! And yes love loft for their inclusive sizing including an extensive petites line."

PHOTO: Loft launches 'Floral For All' campaign, and everything is under $100.
Courtesy Loft
Loft launches 'Floral For All' campaign, and everything is under $100.

"Whether you’re petite, curvy, tall, somewhere in the middle or pregnant with twins, there’s no one way to wear flowers," Loft wrote in a post on the brand's Instagram stories. "Because no two bodies are alike—and that’s a beautiful thing."

If you are just as excited about this collection as we are, you are in luck. We have highlighted five fabulous picks from the line you can shop right now.

Editor's Picks

These products were curated by the "GMA" editorial team. "Good Morning America" has affiliate partnerships, so we will get a small share of the revenue from your purchases through these links. All product prices are determined by the retailer and subject to change. By visiting these websites, you will leave GoodMorningAmerica.com and any information you share with the retailer will be governed by its website's terms and conditions and privacy policies.

Loft Plus Floral Ruffle Flounce Dress

Price: $49.50 · 44% Savings
From Loft

Original: $89.50

Floral Ruffle Split Neck Dress

Price: $89.50 · -80% Savings
From Loft

Original: $49.50

Petite Floral Wrap Skirt

Price: $49.50 · 28% Savings
From Loft

Original: $69.50

Loft Plus Garden The Waist Dress

Price: $49.50 · 28% Savings
From Loft

Original: $69.50

Petite Floral Fluid Drawstring Pants

Price: $69.50 · From Loft