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Style January 7, 2020

Kylie Jenner shows off new highlighter yellow hair

WATCH: Kylie Jenner sells majority stake in her cosmetics company for $600 million

It's no secret that Kylie Jenner is a beauty chameleon, and her brand new look comes in the form of bright yellow hair.

The reality star and businesswoman showed off her highlighter-like strands on Instagram, with a caption that said "yummy" along with a lemon and two yellow heart emoji.

Since posting, Jenner has received more than 8 million likes.

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yummy 🍋💛💛

A post shared by Kylie ✨ (@kyliejenner) on

Lots of Jenner's family, friends and fans weighed in on the look.

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"Oh girl! This hair is a look!" said Johnny Cyrus.

Her sister Khloe Kardashian also chimed in with, "So you can post but not text me back....ok ok. I get it."

(MORE: Kylie Jenner sells majority stake of her massive cosmetics company for $600 million)

Another pointed out, "Your hair matches your purse exactly."

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A post shared by Kylie ✨ (@kyliejenner) on

This isn't the first time Jenner has flaunted highlighter hair. In 2017, she also showed off vibrant lime blunt cut for Coachella.

However, this is the brightest she's been in a while. She's mainly been sticking to her natural deep brunette tone.

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On Monday, Jenner posted a shorter bob length version of the look on Instagram with a caption inviting fans to "come through and chill."