Kylie Jenner is no stranger to launching popular products, and now she's introducing her latest venture, Kylie Baby, a new line of skin and hair products for babies on Tuesday.
In a campaign photo posted on Instagram, Jenner said the brand "was a dream of mine to develop clean, sage, effective and conscious baby care when I became a mom."
"I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I'm so proud of these products and couldn't wait to share this with you and your family," she also posted.
The Kylie Baby collection includes shampoo, conditioner, bubble bath, brush and comb set, towels and more.
The brand says its products are pediatrician-tested, cruelty-free, hypoallergenic and also free of additives including parabens and sulfate.
Since posting the photo which features her daughter Stormi Webster, the brand has received more than 11 million likes.
"I am soooo excited for this I might just have another baby," said celebrity hairstylist and entrepreneur Jen Atkin.
In addition to Kylie Baby, the reality star and beauty mogul also has Kylie Cosmetics and Kylie Skin.
"I've been waiting for years!!!! I love this!!!!," Jenner's sister, Khloe Kardashian posted.
MORE: Kylie Jenner dons crop top and more statement-making maternity looks for NYFW"As a new mom, I was curious and conscious about the products that would work best for my daughter's hair and skin, Jenner told ELLE.com. "That's how I came up with the idea to launch a baby line with clean formulas that were gentle enough and would work for all skin and hair types without compromising quality."
