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Style February 28, 2019

Beyonce’s makeup artist is launching a new beauty line

PHOTO: Beyonce performs during the "On the Run II" Tour on Sept. 5, 2018, in Houston.
Kevin Winter/PW18/Getty Images
Beyonce performs during the "On the Run II" Tour on Sept. 5, 2018, in Houston.

Beyonce's go-to makeup artist, Sir John, is up to something, and his fans are already saying goodbye to their bank accounts.

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On Instagram, Sir John posted a video along with the caption, "So many awesome memories working with W.BEAUTY. From delivering masterclasses across South Africa together, to now launching my own signature product range with a brand that shares my values and passion for celebrating beauty…I’m proud of the work we’ve done."

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So many awesome memories working with W.BEAUTY ?? From delivering masterclasses across South Africa together, to now launching my own signature product range with a brand that shares my values and passion for celebrating beauty…I’m proud of the work we’ve done ???? Thank you @woolworths_sa for helping bring this vision to life!  #VOLUME1 #sirjohnwbeauty #sjxwbeauty model: @realanaismali

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In Sir John's video, model Anais Mali is seen showing off beautiful dewy skin and gorgeous shimmery smoky eyeshadow. At the end of the quick clip, we find out that the launch will be in April 2019, and the makeup will be available exclusively at Woolworths.

Outside of beautifying Queen Bey, the "American Beauty Star" judge has been keeping busy. At the beginning of February, it was announced that he would be the new global brand ambassador for beauty brand Alleven London.

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NEW @allevenlondon GLOW for that extra skin shimmer??The perfect touch for the holiday season ?? alleven.com

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Sir John worked closely with Alleven London founder and CEO Celia Forner to create the brand's latest makeup collection, which includes skin enhancing body products such as Instant Perfector, Hyaluronic Airbrush Foundation, and Total Body Serum.