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Style September 14, 2020

Beauty co-founders create line designed for underrepresented skin tones

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This report is part of "Turning Point," a groundbreaking month-long series by ABC News examining the racial reckoning sweeping the United States and exploring whether it can lead to lasting reconciliation.

Two young entrepreneurs are setting out to challenge the stigma around skincare with a new line of beauty products.

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Olamide Olowe, 23, and Claudia Teng, 24, grew up struggling with visible skin conditions. Olowe suffers from post barbae folliculitis and Teng has severe eczema, diseases the pair said made them feel at odds with the beauty community.

"I would never go on sleepovers because I was embarrassed to bring my topical steroids with me and I remember feeling really isolated from the skin care community and wanted to change that," Teng said.

"It was super painful growing up, and I actually didn't wear a swimsuit until I was well into college, because I was embarrassed about what people would think about me," Olowe said.

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After meeting through a mutual friend, the duo instantly clicked over their shared struggle and launched a skincare line catered for individuals like themselves -- people of varying skin tones and conditions that are tired of feeling as though they should feel ashamed of their complexion.

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Hey everyone, Olamide + Claudia, Co-Founders of Topicals here! We started Topicals with the dream of transforming the way you feel about skin. We both grew up with visible skin conditions (Olamide has post-barbae folliculitis + hyperpigmentation, Claudia has eczema + seborrheic dermatitis), and we connected over feeling excluded from the beauty conversation. We live together, we work together, we ❤️ each other, and we've loved spending the last year building community and (soon!) great product with and for you all.⁣ ⁣ We're so excited to be able to share more of the stuff we've been building soon! This includes product and a whole lot more. Tell us more about what skin conditions you have in the comments below. Go! ⤵️ You might just see a product made just for you in the future 😉 #ApplyLiberally

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From a "Like Butter" hydrating mask for eczema prone skin to a "Faded" brightening gel for dark spots, the "Topicals" skin care line has a range of products intended to make treatments enjoyable.

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SURPRISE: TOPICALS IS HERE and because of demand, we're tiering our launch and launching in partnership exclusively with Nordstrom. Find us *first* at Nordstrom online, and on our website in just a little bit 💫☁️🚀 . P.S. 👀 Canadian Topicals bbs especially - Nordstrom will have your best shipping options 💕

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"We give them those fun names and those fun sort of application methods like a face mask, because our community hasn't been able to treat their chronic skin conditions, like a fun part of self-care before and we really wanted to introduce that to their experience," Teng said.

PHOTO: Claudia Teng, 24, and Olamide Olowe, 23, co-founders of a beauty line designed for underrepresented skin tones are pictured during an interview with Good Morning America on Sept. 14, 2020.
Claudia Teng, 24, and Olamide Olowe, 23, co-founders of a beauty line designed for underrepresented skin tones are pictured during an interview with Good Morning America on Sept. 14, 2020.

Each medicated botanical is science-backed and clinically tested to treat certain skin conditions that are largely incurable but effect a sizable number of Americans. One in four suffers from a chronic skin disease, according to the American Academy of Dermatology.

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While the company remains product-driven, the "Topicals" duo revealed promoting mental health remains at the core of their business. They've used their marketing budget to donate to well-being organizations like Sad Girls Club and Therapy for Black Girls, Olowe said.

"We had a really great impact on our community," Olowe added.