Alicia Keys has teamed up with Athleta to bring more awareness and access to women's well-being through unique community content, impact grants and co-created product offerings.
"I was drawn to Athleta because we both want to encourage women to discover, accept and own their power," Keys said in a statement.
She continued, "We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. It’s time to thrive -- not just to survive -- and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin."
While promoting her new adult graphic novel "Girl On Fire," on "GMA" Tuesday, she wore a vibrant pink jumpsuit from the line paired with gold hoop earrings. "I love it because first off it's pink, and it's fire," she said about her look.
Keys continued to share that she loves that she can also wear the jumpsuit for everything including dropping her kids off to school to getting in some studio time. "It's easy, but you feel good," she added.
Keys will also be joining the brand as an adviser and mentor for the company's "Power of She" Fund grant program that supports women and girls, businesses and organizations that are committed to making well-being accessible for communities of color.
The first series of product offerings includes a great lineup of clothing that's be available in sizes XXS-3X online and in stores.
The limited-edition launch will pair Keys' style with Athleta's inclusive designs, the company said.
MORE: Athleta launches thermo-regulating clothing collection to help you sleep wellIn addition to partnering with Keys, the athletic and casual wear company has also previously brought on Olympic powerhouses such as Simone Biles and Allyson Felix to bring more value to the brand and its ongoing initiatives.
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Editor's note: This story was originally published on Jan. 26, 2022.
