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Shop April 11, 2025

'The Right Stuff': Soft, durable towels for you and your home

WATCH: ‘The Right Stuff’ on the right towels

We're obsessed with a good towel.

"Good Morning America" lifestyle contributor Lori Bergamotto is shopping for some of the best towels on the market, from the softest towels to absorbent and long-lasting, durable options for your whole family.

'The Right Stuff': Shop the best of sleep week

Bergamotto shops brands like Parachute and brooklinen, Frontgate and more to help you find what will suit you and your home the best.

Continue on for more!

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Softest towels

Organic Plush Towels

Price: $19 to $89 · From Parachute

Parachute's Organic Plush Towels are made with the brand's 100% "organic long-staple Turkish cotton" and are its "most plush and dense" option. 

Absorbant towels

Plush Turkish Cotton Bath Towel Bundle

Price: $117.30 · 15% Savings
From brooklinen

Original: $138

This brooklinen bath bundle comes with two bath towels and two hand towels. Choose from a variety of colors, from green hues to blue and classic white. They are "made with organic Premium Aegean Turkish cotton, for longer and stronger fibers, as well as our exclusive proprietary weave for enhanced softness, strength, and absorbency," according to the brand. 

Luxurious towels

Frontgate Resort Collection Bath Towels

Price: $25.50 to $148.80 · 15% to 20% Savings
From Frontgate

Original: $30 to $186

Frontgate boasts its Resort Collection is "ultra-absorbent" with "superior softness" and are "are lofty, thick, and as luxurious as any in the world." They are made with 100% fine-combed, long-staple Turkish cotton and are oversized for that ultimate post-shower hug. 

Durable towels

Plush Terry Towel Set, Bundle A

Price: $131.04 · 28% Savings
From Silk & Snow

Original: $182

Silk & Snow's towels are 100% certified Egyptian Cotton. "High-quality construction is made with sustainability and durability in mind," according to the brand's website. Choose from a variety of bundles, like Bundle B, featuring two washcloths, two hand towels, two bath towels and one bath mat.

Bargain towels

Amazon Basics 100% Cotton Soft Quick-Dry Bath Towel Set, 8-Piece, White, 10" x 7"

Price: $24.19 · From Amazon

Stock up on towels for your family and guests at Amazon. This eight-piece set includes two bath towels, two hand towels, and four washcloths. They are 100% cotton, lightweight and quickly absorb moisture, according to Amazon.

Towels for kids

Puppy Kid Hooded Towel

Price: $59 · From Pottery Barn Kids

Are you having a hard time during your child's bathtime? Make bathtime extra special with Pottery Barn Kid's hooded towel collection. This collection comes with an array of critters that your child will love; everything from puppies, crocodiles and bunnies. Don't miss out on their personalization feature where you can engrave your children's name in a selection of designs and text color.

Beach towels

Cabana Stripe Beach Towel

Price: $23.97 · 40% Savings
From Lands' End

Original: $39.95

The Lands’ End Cabana Stripe Beach Towels are made from soft, pure cotton terry. They're the perfect weight—heavy enough for some cushion on the sand or chaise, but light enough to dry off with ease. With flatweave edges to stop fraying and a six-and-a-half-foot length for plenty of wrap-around room, these towels feature a fun retro cabana stripe that reverses to a matching color.

Bundles

Mainstays 10 Piece Towel Set with Upgraded Softness & Durability, White

Price: $13.97 · From Walmart

Get more bang for your buck with a bundle towel deal you'll need to refresh your spring home essentials. Walmart's Mainstays ten-piece towel set with upgraded softness and durability comes with four bathtowels, two hand towels, and four washcloths. The stylish cotton bath towels feature double needle stitching for even more durability, an everyday must-have for your bathroom.

More "GMA" picks

Joseph Joseph Tota Dual Laundry Separation Basket, 90L

Price: $90 · From Williams Sonoma

Tulip Baskets, Set of 2

Price: $198 · From Anthropologie

Organic Turkish Waffle Robe

Price: $49.90 · From Quince