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Last week, Rare Beauty and its founder Selena Gomez announced the brand's newest product launch: the True To Myself Tinted Pressed Finishing Powder.
Today, the product is available to shop at Sephora, Rare Beauty and Kohl's.
In a post shared to Instagram ahead of the launch, Gomez expressed her excitement over the powder.
"AHHHH I’m excited I can finally share more about this one!" she wrote in the caption of the post, which included a photo of her holding the product. "I’ve been using pressed powder on set, photoshoots, pretty much anywhere (lol) for years but I really wanted to make one that DOES IT ALL, yet still felt like nothing on your skin. I’m so proud of what my team and I were able to create."
According to Rare Beauty's website, the new product is "a weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you -- and your skin."
It's also talc-free and "gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably) over bare skin or makeup."
The powder comes in 14 shades including Porcelain, Golden Tan and Espresso.
Mikayla Nogueira, who has reviewed countless beauty brands on TikTok, tried the powder in a video on her platform. "THIS MIGHT BE ONE OF THEIR BEST LAUNCHES EVER!!!!" she captioned her post.
If you're looking for more Rare Beauty, stock up on some of our favorite products below, including the Rare Beauty Soft Pinch Luminous Powder Blush, ideal for those looking for a new powder blush.
There's also the Perfect Strokes Universal Volumizing Mascara for those looking for a lengthening mascara and the Lip Soufflé Matte Cream Lipstick, among other picks.
I tried 33 blushes: Shop my picks for cream, powder, liquid and moreGet more shopGMA! Sign up for our newsletter, and follow on Instagram and TikTok.
