According to the U.S. Small Business Administration, there are close to 5 million Hispanic-owned businesses in the United States that contribute over $800 billion to the U.S. economy annually.
To celebrate National Hispanic Heritage Month, "Good Morning America" is spotlighting Latin-owned businesses.
Scroll down to support five Latina and Latino entrepreneurs.
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Carolyn Aronson is the founder and CEO of It's A 10 Haircare.
"Discovering my Puerto Rican heritage unlocked a hidden part of my identity, making me feel at home. The traditions I encountered filled me with joy and influenced my personal beauty style," Aronson told "Good Morning America."
"These unique qualities set me apart and led me to create It's A 10, a brand that champions inclusion, celebrates beauty's richness, maintains quality, and supports Latin-owned businesses in our mission to empower the community," Aronson added.
Founded in 2010 by Clara Lago Rashidian, Pītusa produces apparel with a focus on sustainability.
"Each design is steeped in Peruvian authenticity, a reflection of the vibrant world I've come to adore. I also hold commitment to supporting Latin-owned businesses," Lago Rashidian told "GMA." "By choosing my brand and others like it, you're not only embracing unique Peruvian influences co-designed by Peruvian designers and produced in Peru, but also contributing to the strength and prosperity of our Hispanic and Latin communities."
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Since then, the caffeinated drink has been spotted in refrigerators all over social media.
“As we strive for a more collaborative society, it's vital that we support Latinx brands not just during Hispanic Heritage Month, but throughout the entire year," Pryor told "GMA."
Founded in Chile, NotCo is a plant-based food tech company.
"As a Chilean native, NotCo's Latin identity will always be present in everything we do. It is what makes us who we are," co-founder and CEO Matias Muchnick told "GMA."
NotCo's vegan milk and chocolate milk are both available on Amazon.
Daybird is a women-owned brand that combines makeup with skin care.
First-generation Mexicana Whitney McElwain co-founded the brand to rewrite traditional beauty standards.
