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Shop September 7, 2022

Gwen Stefani's beauty line Gxve launches a new social selling platform

PHOTO: GXVE Beauty by Gwen Stefani Launches Digital Community Platform
GXVE Beauty
GXVE Beauty by Gwen Stefani Launches Digital Community Platform

Music icon Gwen Stefani launched her clean beauty brand, Gxve, in March and now found a way to take the brand to new heights.

MORE: Gwen Stefani's newest lip products feature the key to her signature red lip

Gxve is a clean, high-performance color cosmetics brand that Stefani created out of her love for all things makeup. "I feel most beautiful when I get to be my creative self -- I love expressing that through makeup," Stefani shared with "GMA."

"I was very inspired by the 60's era makeup when I was younger and loved looking at photos of my mom from the 1960s. She exuded such a timeless beauty through her makeup," she continued.

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First of its kind, Gxve launched what the brand is calling 'The Gxve Community'– a digital platform for makeup lovers to share their love of artistry.

The platform is designed to allow users to interact, share ideas and sell Gxve products while earning a 30% commission. According to the brand, selected ambassadors will be granted access to the platform based on an application.

"One thing I love is that our community is open to anyone - there's no minimum social media following needed - just a passion for makeup and a positive attitude," Stefani added.

To apply, consumers simply visit the "Become an Ambassador" tab on the GXVEBeauty.com site.

"My whole vision for the brand was to create a safe, open space for like-minded makeup lovers to express themselves. The GXVE Community makes this dream a reality."