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Shop July 25, 2024

Summer's hottest bag just dropped new colors and prints

PHOTO: Shop the Bogg Bag and accessories
ABC News, boggbag
Shop the Bogg Bag and accessories

The Bogg Bag, a unique and increasingly popular accessory, is rapidly becoming a must-have for beachgoers, moms, teachers and nurses alike.

Its sturdy, washable design, combined with a variety of customization options, has catapulted it to social media fame. Thousands of videos have been posted about different ways to customize and organize this unique accessory.

The bag's popularity is driven by its versatility and durable material -- ethylene-vinyl acetate, or EVA, the same material used in popular foam clogs. This makes the Bogg Bag light, robust and capable of withstanding tough conditions without tearing or breaking.

The bag's design features a square base that keeps it upright and a spacious interior perfect for carrying everything from beach towels to school supplies.

Why are Bogg Bags so popular?

In short... versatility.

What truly sets the Bogg Bag apart are the customizable options. It features a system of holes around the edge of the bag, allowing owners to personalize their bags with various accessories. These include charms, straps and inserts that enhance the bag's functionality and add a touch of personal style. Accessories like transparent zipper storage bags, phone holsters, and various hooks are particularly popular for organizing contents and keeping essentials within easy reach.

The bag's simple care routine adds to its appeal, especially among busy professionals like teachers and health care workers. It can be rinsed or hosed down after a day out, making maintenance hassle-free.

The Bogg Bag has gone viral on social media thanks to its practicality and stylish appearance, with users showing off their customized bags. From everyday errands to outdoor adventures, the Bogg Bag has proven to be an indispensable accessory for a wide range of activities.

Shop a few of our favorites below!

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Please note that these bags are selling quickly, so not all colors and sizes may be in stock.

Bogg Bag Original

Price: $100 · From Bogg Bagg

The bag that started it all. With over 35 colors and prints to choose from, this bag takes versatility to a whole new level.

Bogg Bag Baby

Price: $70 · From Bogg Bag

It's the same bag, but smaller. This version of the Bogg Bag is smaller than the original, at 15 by 13 by 5.25 inches.

Bitty Bogg

Price: $55 · From Bogg Bag

An even smaller version of the bag with all of the same functionality.

Bogg Bevy

Price: $20 · From Bogg Bag

Easily access your coffee or water bottle with this handy accessory.

Beauty and the Bogg

Price: $30 · From Bogg Bag

Bogg BRRR Cooler Insert

Price: $54.50 · From Amazon

This cooler insert takes up half the space in the Orginal version and keeps drinks and snacks cool while leaving plenty of room for other essentials. 

Bogg Bag Boozie

Price: $14.99 · From Amazon

Keep your drinks from spilling with this drink holder that fits seamlessly into your bag.

BYO Bogg Wine Tote

Price: $46.68 · From Amazon

Carry your wine in coordinating style thanks to this convenient wine tote.

Bogg Bag Clear Zipper Insert

Price: $26.99 · From Amazon

These clear bags clip into the inside of your Bogg so you can keep everything organized.

Other compatible accessories

Key Holder for Bogg Bag

Price: $6.99 · From Amazon

Phone Holder

Price: $19.99 · From Amazon

Divider Tray for Bogg Bag

Price: $17.99 · From Amazon

Clear Bag With Hooks

Price: $17.99 · From Amazon

Bogg Bag Charms

Price: $15.99 · From Amazon