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Living January 4, 2024

Shoppers clamor for limited-edition Stanley cups selling out at Target

WATCH: Shoppers scramble to purchase limited-edition Stanley cups selling out at Target

The Stanley cup craze continues to grow as Target shoppers have been clamoring for the brand's limited-edition "Galentine's Day" red and pink tumblers, a twist on the traditional red and pink Valentine's Day-themed gear.

Videos from TikTok users show customers rushing to get their hands on the new product releases.

Mikayla Dixon shared a video of her late December visit to a Target location in Wesley Chapel, Florida, where a line had begun to form before the store even opened.

PHOTO: customers wait outside a Target store in Wesley Chapel, Fla., Dec. 31, 2023, to get special edition "Galentines" Stanley cups.
Mikayla Dixon via Storyful
customers wait outside a Target store in Wesley Chapel, Fla., Dec. 31, 2023, to get special edition "Galentines" Stanley cups.

"The line is starting to get long, I don't know what I got myself into," Dixon wrote in text overlaid in the video.

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The video then shows the store doors opening up, and customers rushing inside. "Doors are open and they start running and pushing," Dixon wrote. "I can't believe I'm running for a Stanley cup."

MORE: Little girl cries tears of gratitude unwrapping Stanley cup from her dad

Meanwhile, in Goodyear, Arizona, Victoria Robino shared her own TikTok video showing shoppers surrounding a Stanley display at a Target store.

PHOTO: People rush to get special-edition “Galentine’s Day” Stanley cups at Target, Dec. 31 2023, in Goodyear, Ariz.
Victoria Robino via Storyful
People rush to get special-edition “Galentine’s Day” Stanley cups at Target, Dec. 31 2023, in Goodyear, Ariz. .

Robino wrote that all the Stanley cups and tumblers on display at that particular store "sold out in less than 4 minutes."

MORE: Target closing stores due to retail theft

Stanley's Galentine's Day products at Target include a 16-ounce Adventure Stacking Beer Pint in light pink "cotton candy," "cosmo pink," and "Target red" colors; a 40-ounce H2.0 Flowstate Quencher Tumbler in "cosmo pink" and "Target red" colors; and a two-pack set of 10-ounce Everyday Go Tumblers in "cosmo pink and black," "Target red and cotton candy," and "Target red and white" colorways.