Mattel is honoring essential workers on the front lines of the COVID-19 fight with a special edition #ThankYouHeroes collection from Fisher-Price.
The collection will include sixteen different figures that will be a selection of doctors, nurses, EMTs and delivery drivers. Mattel will also offer a special five-character Little People set that includes a grocery store worker figure.
"#ThankYouHeroes is designed to immortalize and honor healthcare workers and every day heroes," Chuck Scothon, Senior Vice President of Fisher-Price and global head of Infant and Preschool at Mattel said. "Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have a conversation about how they’re feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults."
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The net proceeds from the collection will go toward an initiative created by the company called #FirstRespondersFirst, which supports health care workers on the front lines.
"It’s wonderful to see this new Fisher-Price collection not only bringing joy to children, but giving parents and caregivers a new way to honor health care first responders and everyday heroes and their families," Arianna Huffington, founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst intiative said.
#ThankYouHeroes will be available for pre-order from now until May 31. The figures will cost $20 each, with $15 of the sale being donated toward the #FirstRespondersFirst initiative.
