Despite the date on the calendar, brands are already busy preparing their post-summer push for all things pumpkin spice, unleashing fall offerings nearly a month ahead of the last day of summer.
For fans of the expeditious mental shift in seasons, Starbucks has you covered and they're offering perks for Rewards Members throughout the month of September.
Every Thursday this month the coffee chain is offering its rewards members a buy one, get one free on fall beverages after 12 p.m. local time.
There are three more chances to snag the deal on 9/14, 9/21 and 9/28 using the BOGO coupon in the Starbucks app, which will be applied for ordering ahead or by asking the barista.
All fall classics including the PSL, Pumpkin Cream Cold Brew and Apple Crisp Oatmilk Macchiato, Iced Pumpkin Cream Chai Tea Latte and Iced Apple Crisp Oatmilk Shaken Espresso, as well as the Chai Tea Latte and Caramel Apple Spice – any size, including hot, iced or blended versions.
The iconic Pumpkin Spice Latte returned to Starbucks menus alongside two new limited-time coffee drinks, as well as a special 21-and-up iteration in espresso martini form, which will be available at Starbucks Reserve locations.
Since 2003, when the PSL first swirled onto the coffee scene, the Seattle-based company has marketed it to customers as the "unofficial start of fall," even when the steamed milk sensation was released as early as late summer.
Customers are constantly customizing coffee and tea orders for off-menu concoctions -- mostly to share on TikTok -- but this year, Starbucks added two riffs to the menu utilizing the seasonal ingredients.
Joining the fall lineup this year are the Iced Pumpkin Cream Chai Latte, which the brand said was inspired by a popular customer and barista customization, and the Iced Apple Crisp Oatmilk Shaken Espresso, which is a variation of the same flavor that comes in macchiato form.
Starbucks dubbed its Pumpkin Cream Cold Brew and Apple Crisp Oatmilk Macchiato "fan-favorites," which will both return to the limited-time menu.
In a first for Starbucks Reserve locations in the U.S., customers will be able to order a Starbucks Reserve Pumpkin Spice Latte, Pumpkin Spice Whiskey Barrel-Aged Iced Latte, and Pumpkin Spice Espresso Martinis.
Those locations with a Princi Bakery will also feature the new Pumpkin Maritozzo -- a fluffy mini brioche stuffed with freshly-whipped pumpkin cream -- and Pumpkin Spice Cake.
An earlier version of this story was originally published on Aug. 23, 2023.
