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Food July 14, 2020

Why people are slicing bags of chips and other objects to see if it's cake

WATCH: These edible objects take the cake

Distinguishing pastries made of layers of sponge and frosting from other inanimate objects has seemingly always been, well, a piece of cake.

But Twitter and TikTok users are eating up a new viral trend, sharing reactions to hyper-realistic cake-cutting videos that shock viewers when it's revealed that an everyday object was in fact, cake.

Bruh... pic.twitter.com/oDpMgY1g2K

— im cake?! (@trapkeez) July 12, 2020

The first video that sparked mass cake hysteria on July 8 showed what appeared to be a red Croc shoe get cut in half only to reveal a yellow cake with light pink filling. It also showed everything from a fresh coconut, a platter of grilled vegetables, a bottle of lotion, even a potted aloe vera plant -- all cakes.

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A post shared by How To Cake It (@howtocakeit) on

More videos, images and reactions continued to make the rounds on social media of intricate cakes made to look exactly like a bag of chips, toilet paper, a glass of water and even fresh produce. Nothing is unbakeable.

CakeTok is going hard tonight pic.twitter.com/QcvTvfiMbh

— Dave Jorgenson 🍰 (@davejorgenson) July 14, 2020

Supermodel Chrissy Teigen, rapper Lil Nas, comedian Ben Schwartz, Oscar-winning filmmaker Matthew Cherry and more all responded to the dessert deception.

These cakes that look like realistic objects will have you doing a double take.
Woman folds vibrant colors into pie dough to create a culinary, literary masterpiece

Check out all of the hilarious and weird cake-cutting concoctions that have been a catalyst for a whole new world of gotcha content.

What is going on? https://t.co/MSblG26CUE

— Matthew A. Cherry (@MatthewACherry) July 14, 2020

I love those cake reveal videos. a lot. I must be the only one.

— chrissy teigen (@chrissyteigen) July 12, 2020

Race cars: not cake pic.twitter.com/ueUgHy3e2N

— NASCAR (@NASCAR) July 13, 2020

me at a funeral after saying we should cut the person open to see if they’re cake pic.twitter.com/m0R2Fa3dRU

— nope (@LilNasX) July 12, 2020

Got to see my mom for the first time in 5 months today. Quarantined for 2 weeks, got COVID tested twice and when it was finally time to hug her, my arms went right through her because she was cake. Come on guys. That’s enough. Not everything has to be a cake. Where is my mom?

— Ben Schwartz (@rejectedjokes) July 12, 2020

pic.twitter.com/30DrwQI4Em

— ruthie :) (@theofluffycat) July 12, 2020
People spin half-empty jars of peanut butter to make them look full

i’m cake too pic.twitter.com/Mq4KK8s8e0

— Abby Roberts (@abbyrartistry) July 12, 2020

twitter since yesterday pic.twitter.com/xGV7uxqGV6

— ANA is a G. (@_anamaniac) July 12, 2020

I’ve made A LOT of realistic food cakes over the past year! They are great for trying out new techniques 👍 You can see how I made all of these cakes at https://t.co/hH4Y6fKIOo If you’re subscribed to my YouTube channel, I just want to say I love you 😘😆 pic.twitter.com/yg17IP6p86

— Natalie Sideserf (@NatalieSideserf) May 29, 2020

The trend started with a Tasty video posted on Twitter that has garnered over 30 million views.

am i dog? or am i cake? pic.twitter.com/MRWGUd31e1

— Air Bud 🏀🐕 (@AIRBUD) July 13, 2020

Soon, 2020. pic.twitter.com/H0ijLyGTz3

— John Dough 📝💸 (@WhereDaPercsAt) July 13, 2020