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Food November 21, 2024

How McValue strategy could extend deal prices on fan-favorite McDonald's menu items

WATCH: McDonald’s extends value menu

Get ready to ring in the New Year with affordable fast food prices, because value is staying on the menu at McDonald's.

"We went big on value this summer and fall -- and as we look to 2025, we're cooking up something even bigger," McDonald's told ABC News in a statement. "We and our franchisees have heard customers loud and clear when it comes to keeping prices as affordable as possible."

PHOTO: Facade of McDonald's restaurant with logo and drive thru visible, San Ramon, California, August 3, 2024.
Smith Collection/Gado/Getty Images
Facade of McDonald's restaurant with logo and drive thru visible, San Ramon, California, August 3, 2024.

The hit sensation $5 Meal Deal, along with numerous local promotions and offers in-app, will carry through as part of McDonald's new "McValue" strategy to help keep costs down for customers through the first half of next year.

The deal, which includes a choice of a McDouble or McChicken, four-piece chicken McNuggets, small fries and a small drink, first launched this summer for a limited time. In September, the fast food chain announced it would extend the deal into December.

PHOTO: A drive-thru menu outside a McDonald's restaurant in Hercules, California, Oct. 23, 2024.
David Paul Morris/Bloomberg via Getty Images
A drive-thru menu outside a McDonald's restaurant in Hercules, California, Oct. 23, 2024.

ABC News also confirmed that McDonald's plans to introduce a "buy one, add one" option for $1 more -- to buy one item full price and add another, like a double cheeseburger, for a buck.

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The news comes on the heels of McDonald's warning that sales could take a hit following a regional e-coli outbreak tied to raw onions.

PHOTO: A worker, right, hands a customer a bag at a McDonald's restaurant in Hercules, California, Oct. 23, 2024.
David Paul Morris/Bloomberg via Getty Images
A worker, right, hands a customer a bag at a McDonald's restaurant in Hercules, California, Oct. 23, 2024.

The Chicago-based company is now investing millions of dollars to boost traffic at select locations.

Executives at competitors like Burger King, Wendy's and Kentucky Fried Chicken have all remained laser-focused on dishing up low prices with similar value meals becoming fixtures on fast food menus in recent months.