Jennifer Aniston can't seem to remember her iconic "Friends" haircut in a new Uber Eats commercial.
In the new ad, which follows her Uber Eats Super Bowl spot -- in which she blanks on recognizing her former "Friends" co-star David Schwimmer -- the actress compliments someone rocking her famous '90s haircut, famously known as The Rachel, in a hair and makeup room on set.
The other person then attempts to remind her that the style initially belonged to Aniston, but Aniston doesn't appear to understand what they're referencing.
The campaign is part of a larger Uber Eats campaign centered around the idea of remembering the wide service that Uber Eats provides.
"In order to remember something, you've got to forget something else," Aniston says in the new commercial, a line from the original Super Bowl ad.
Aniston's previous Super Bowl commercial featured her similarly struggling to remember Schwimmer, her "Friends" co-star of 10 years, after they bump into one another on a studio set.
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In that spot, Aniston is seen trying to put a name to Schwimmer's face, asking him to give her a hint.
"Worked together for 10 years," Schwimmer responds, looking equally perplexed.
The interaction ends with Aniston scoffing at the idea that she would forget 10 years of her life.
"I hate this town," Schwimmer mutters.
The ad also featured other stars forgetting seemingly obvious facts about their life.
"Remember when you used to be a Pepper Lady?" soccer phenom David Beckham asks his wife, former Spice Girl Victoria Beckham (aka Posh Spice).
The couple then tries to sort out the name of Victoria Beckham's former girl group, suggesting names like Basil Babes and Paprika Girls.
Singer-songwriter Jelly Roll, meanwhile, is left dumbfounded looking in a bathroom mirror, seemingly forgetting his signature face tattoos.
"Did someone doodle on my face?" he asks, concerned.
At the very end of the ad, Usher is seen looking longingly into the distance.
"I hope I get to play the halftime show one day, man," he says, referring to the annual Super Bowl spectacle.
Usher, of course, famously took center stage during halftime at this year's Super Bowl in Las Vegas, alongside a number of guest stars including Alicia Keys, H.E.R., Jermaine Dupri, Lil Jon and Ludacris.
Check out more Super Bowl commercials here.
