United Airlines flyers will soon have a new lie-flat seating option for long-haul flights.
The Chicago-based carrier announced this week it will debut its new Relax Row seat option starting in 2027. The option dedicates a row of three economy seats that transform into a lie-flat space.
Travelers will be able to enjoy the comfort of premium cabin seating thanks to the individually adjustable leg rests that fold up at a 90-degree angle and create a spacious lie-flat sleeping area.
United said the new option is perfect for families with kids, couples or solo travelers who want a little extra comfort.
United passengers who purchase this seat option will get a custom-fitted mattress pad, plush blankets, two pillows, and a travel kit for kids, complete with a plush toy.
"As a leading premium airline, we're committed to delivering new, industry-leading experiences for all of our customers -- and the United Relax Row is the perfect example of that," United's executive vice president and chief commercial officer Andrew Nocella said in a statement. "United is the only North American airline offering a product like the United Relax Row and is one of the many reasons why we're continuing to win brand loyal customers."
United's new seat option mirrors a similar setup offered by its Star Alliance partner Air New Zealand, which offers the same lie-flat features through its Economy Skycouch option.
United said Relax Row will be outfitted on all of its Boeing 787 and 777 widebody aircraft, with 90 planes at launch in 2027 and more than 200 planes by 2030.
There will be up to 12 Relax Rows on each plane, located between United Economy and United Premium Plus, the airline said.