A travel advertisement for a low-cost British airline has unintentionally become the trending sound of summer 2025, with millions of social media users setting videos to the "nothing beats a Jet2 holiday" audio clip.
Whether a self-described chronically online person or a passive social media scroller, chances are that in the last couple of months, you've heard said catchphrase uttered over upbeat music by London pop star Jess Glynne.
With millions of videos on TikTok alone posted by delayed travelers and famous actors alike, the popular voiceover from Zoë Lister saying "nothing beats a Jet2 holiday" over the hit song "Hold My Hand" has a firm grip on the internet.
The catchy tune has been featured in the Leeds-based carrier and tour operator's advertisements since 2015 and serves as the boarding music over the PA system on Jet2 flights.
It's also the anchor audio behind Lister's now-viral script that promotes discounts for family travel, boasting deep savings of "50 pounds off per person" and up to "200 pounds for a family of four."
Last month, Glynne and Lister met up in real life for the first time at the UK's No.1 music station, Capital FM, to reenact their viral sound.
Social media has collectively decided to use the viral audio to show off funny travel woes and epic fail videos, like getting dunked into the sea while parasailing or tourists getting knocked over by massive waves at a waterpark.
The actor joined in on the TikTok fun with a spin on the script, swapping Jet2 for his own name and performing the voiceover timed perfectly to the song.
@jeffgoldblum Nothing beats a Jeff2 holiday #jeffirmations #holdmyhand ♬ Jet2 Advert - ✈️A7-BBH | MAN 🇬🇧
The audio began garnering mass attention on TikTok in April when Jet2 posted a contest for fans to lip sync the audio and a chance to win airfare vouchers.
Since its rise to viral fame online, various iterations of the audio have been made, with more than 1.4 million videos posted with the original sound, according to TikTok data.
And last month, according to Google Trends data, Jet2 holidays reached an all-time high interest with "nothing beats a Jet2 holiday" and "Jet2 holiday song" becoming top breakout searches in the lifestyle category for July 2025.
