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Style February 7, 2022

Black History Month: How stores are celebrating, honoring and giving back

WATCH: Kezia Williams of The Black upStart shares tips to build generational wealth

Black History Month is here, and many retailers are not only celebrating, but also amplifying and giving back to Black communities in beautiful ways.

From big-box retailers such as Walmart and Target to major department stores including Nordstrom, Macy's and more, companies are doing the work to create special collections, highlight Black-owned brands, make donations and overall amplify the strides made by people of color in the past, present and future.

While these efforts should and continue to be commemorated all year long, this month, several household names, as well as newer establishments, are pushing to make sure their initiatives are magnified in a way that can be seen and heard now and forever.

Ahead, "GMA" has rounded up many of the retailers who are marking Black History Month. Scroll ahead to see, shop and support.

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Nordstrom

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This year, the department chain is celebrating Black History Month through a number of initiatives. The company is doing everything from spotlighting Black-founded brands to celebrating culture through personal stories.

Nordstrom will also honor Black food culture by featuring recipes by Spice Suite founder Angel Gregorio at the store's specialty coffee bars.

Additionally, the retailer has committed to increasing Black and Latino representation among its managers by at least 50%, delivering $500 million in retail sales from Black and/or Latino-owned brands and increasing charitable donations to organizations that promote anti-racism to $1 million every year by 2025.

Support and shop:

Harlem Candle Company Renaissance Ellington Luxury Candle

Price: $48 · From Harlem Candle Co.

Lamu Eau de Parfum

Price: $62 · From Brown Girl Jane

Kids' Do Good Don't Worry Cotton Graphic Tee

Price: $25 · From King + Lola

MORE: Meet the trailblazing founder behind Ami Colé, a brand rooted in celebrating Black beauty

Old Navy

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Old Navy has partnered with three amazing Black artists -- Temi Coker, Lo Harris and Destiny Darcel -- to create Project WE t-shirts centered around their love for the Black community and culture.

Project WE is a collaboration between diverse artists and includes a donation of $1 million to the Boys & Girls Clubs of America in support of youth arts programs.

The apparel company is also donating $50,000 to support the 15% Pledge, a growing platform that calls on major retailers to commit a minimum of 15% of their shelf space to Black-owned businesses.

Support and shop:

Project WE Black History Month 2022 Graphic T-Shirt for Adults

Price: $14.99 · From Old Navy

Editor's Picks

Peloton

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Support and shop:

Classic Short Sleeve

Price: $48 · From Peloton

Victoria's Secret Pink

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Victoria's Secret PINK has partnered with We The Urban founder Willie Greene to release an exclusive Pink x We The Urban gender-free one-size tee. Campaign images include PINK and We The Urban community members.

Plus, PINK is donating $50,000 to the Black and Pink organization that is dedicated to transforming the lives of system-impacted LGBTQIA2S+ people and people living with HIV/AIDS.

Support and shop:

One Size Tee

Price: $29.95 · From Victoria's Secret PINK

Amazon Launchpad

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Amazon Launchpad is celebrating Black innovators and the stories behind their businesses throughout Black History Month by showcasing a wide variety of these great brands on its various platforms.

Amazon's Launchpad program provides expertise and support for new brands, entrepreneurs and startups to help them overcome many of the challenges associated with launching new products.

Support and shop:

Orijin Bees Fro Puffy Bee - African American Baby Doll

Price: $49.99 · From Orijin Bees Store

MORE: 10 Black-owned skin care brands to try during Black History Month and beyond

Apple

Apple has launched a 41mm Black Unity Braided Solo Loop in honor of Black History Month.
Apple
Apple has launched a 41mm Black Unity Braided Solo Loop in honor of Black History Month.

Apple is celebrating Black History Month in a multitude of ways this year. The tech giant is spotlighting Black business and innovation while also amplifying Black voices through a multitude of its platforms and specially curated collections.

The company is also launching a special edition Apple Watch Black Unity Braided Solo Loop watch that features matching unity lights on the face of the watch inspired by "Afrofuturism," a philosophy that explores the Black experience through a narrative of science, technology and self-empowerment.

Support and shop:

41mm Black Unity Braided Solo Loop - Size 1

Price: $99 · From Apple

MadeByKWest

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The impact-driven, travel-inspired jewelry line is donating a percentage of its proceeds to Girls Going Global, a non-profit organization seeking to address the disparity of girls of color in international education and today’s field of travel and international affairs, during Black History Month.

GGG's mission is to empower girls of color through travel and cultural exchange to become creators and leaders of the world.

Support and shop:

Special Edition: World Earrings Special Edition: World Earrings Special Edition: World Earrings

Price: $89 · From Made By Kwest

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