Vital Farms is a sponsor of "Good Morning America."
Vital Farms has introduced a playful new treat that's just for pups.
The company unveiled its new Cheesy Over Easy Dog Treats, a limited-edition, breakfast-flavored snack made with pasture-raised eggs from its farms.
Vital Farms' latest campaign, "For Working Dogs Only," celebrates dogs of all kinds, from the loyal guardian dogs that protect hens on Vital Farms' 500-plus family farms to the "hard or hardly working" pets curled up on couches at home.
The initiative shines a light on the special role dogs play in the lives of farmers and families, while giving everyday pet owners the chance to join in the fun.
"We love dogs and our farmers do, too," Kathryn McKeon, chief marketing officer and general manager of Butter at Vital Farms, said in a statement. "So, we decided to celebrate some of the other important animals on our farms--the good boys and girls who help take care of the hens every day--in an unexpected way."
Comedian Heather McMahan headlines the campaign alongside her French bulldogs Macaroni and Rigatoni, who she says work hard every day as "expert couch warmers, trained singers howling for treats and part-time taste testers" who scarf up Vital Farms eggs she drops on the floor.
"Helping release these specialty dog treats with my favorite furry babies was a no-brainer, they love them!" McMahan said. "They were so excited to enter the workforce with Vital Farms, and honestly, it was time these pups started pulling their weight."
In a tongue-in-cheek promotional video, McMahan compares her pups' "jobs" with the work of Peaches, a real guardian dog who helps protect hens on a Vital Farms farm.
The small batch Cheesy Over Easy recipe is made with five high-quality ingredients and is produced in collaboration with Ava's Pet Palace, "an emerging specialty pet food company founded by a young entrepreneur that shares Vital Farms' commitment to animal welfare and is on a mission to create a healthier, happier world for pets, people and the planet."
Pet parents can enter for a chance to win a bag of treats for the top dogs in their life for a limited time, through Sept. 12, 2025, by visiting http://www.vitalfarms.com/forworkingdogsonly.
The Cheesy Over Easy Dog Treats are not for sale. To enter the sweepstakes, you must be 18 years or older (no purchase necessary). All official rules are found at the above link.
