Father's Day is coming up fast and while we've made plenty of suggestions on what to gift the dad in your life this year, there's one option that works beautifully when you simply can't find the right pick: a Trade Coffee subscription.
To get to know what Trade Coffee is all about, "GMA" spoke with Director of Growth Jessica Crystal and Director of Coffee Maciej Kasperowicz via email to find out why this makes such an easy, affordable and beloved gift.
Simply put, Trade Coffee is a subscription service that sends a new brew to your door on a schedule of your choosing and tailored to exactly how you like it.
"Trade began in 2018, aiming to solve a problem local roasters faced for decades," Crystal said. "Their coffees could only reach people lucky enough to live nearby. Coffee lovers were stuck with their local shops, grocery stores, or hunting down individual roaster websites. Trade fixed that. One place to access hundreds of the country's best roasters, matched to what you actually like."
Calling it "a very sacred and personal daily ritual," Crystal emphasizes that Trade takes the guesswork out of buying a new coffee -- something many of us can get behind with the increasing costs at the grocery store.
"Dads are notoriously hard to shop for," said Crystal, citing classic gifts like mugs and ties are viable options, but perhaps something they already have plenty of at home.
"People are seeking something that feels genuinely thoughtful, something he'll actually use and enjoy every single morning. A personalized coffee subscription nails that."
And if you're unsure of exactly what brew Dad might want, there's no need to worry: Recipients of a gift subscription can take a quiz to make their own selections, ensuring they receive something that wows their taste buds from the first cup.
It also makes sense for last-minute shoppers since it's something you can buy and send online the same day, which is part of the reason why Father's Day and Christmas Eve are Trade's two biggest days of the year.
"GMA" got the chance to go on a walking coffee tour with Kasperowicz recently and learned plenty of expert (yes, nerd-worthy) coffee facts. So when we asked about what makes the folks at Trade the perfect people to help you decide which coffee to drink, we got a fun anecdote outlining just how seriously they take their craft.
"I’ve tried to make pour over brewers using several household items: Small strainer with a filter -- OK; a hollowed out gourd -- kinda great; a citrus juicer -- didn’t wash it out nearly enough," Kasperowicz said.
Luckily you don't have to go this route when brewing your own cup, as the legwork has clearly been done for you...and then some.
But if you're not convinced yet, check out even more info on Trade's website or browse some of the bestselling subscription plans below to get started. It's a gift that keeps on giving every day, a recurring reminder that you're thinking of your Dad, husband or anyone else you love every time they wake up and brew a pot.
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