Huda Beauty just launched a new full coverage concealer -- and TikTok already approves.
The #FAUXFILTER Luminous Matte Liquid Concealer is said to be flexible, crease-proof and look like real skin.
According to the brand, the formula took three years to develop and is made with ingredients like almond oil and vitamin E.
"#FauxFilter Concealer enhances your natural beauty and gives you THE most beautiful complexion with buildable coverage. The flexible formula is also so lightweight and comfortable thanks to the blend of conditioning ingredients – it smashes ALL expectations," Huda Kattan, founder and CEO of Huda Beauty, said in a statement.
@jackiesburner new #fauxfilter concealer from @Huda Beauty #hudabeautyconcealer #fauxfilterconcealer ♬ original sound - jackiesburner
TikTok users are already in love with the new product.
"My undereyes are flawless," said beauty influencer Helin Doski. "10 out of 10."
"This looks like my skin," content creator Jackie Aina said in a separate TikTok. "I usually expect matte products to not look this seamless on my bare complexion. This actually looks ... really good."
The product is available in 29 shades to cater to various skin tones and undertones.
Shop the new concealer and more of our favorite products from Huda Beauty below.
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A buildable, creamy formula that can flex from medium to full coverage while it visibly brightens and conceals, is fragrance-free, long-wearing, crease-proof, and made to move with you.
