Scorecard Research Beacon
Search Icon
Shop June 21, 2022

TikTok is calling this $25 serum the product of the summer

PHOTO: Achieve an instant summer-worthy glow with Ciaté London’s Brazilian Glow Bronzing Serum.
Ciaté London
Achieve an instant summer-worthy glow with Ciaté London’s Brazilian Glow Bronzing Serum.

Looking for the perfect summer glow without stepping out in the sun? Ciaté London's viral Bronzing Serum might be the product for you.

This $25 skincare product has quickly taken social media by storm, garnering more than 22 million collective views on Instagram and TikTok alone, according to the brand.

View this post on Instagram

A post shared by Ciaté London (@ciatelondon)

The serum is vegan, cruelty-free and infused with Cupuaçu Extract, which is meant to hydrate and soften the skin.

It comes in two formulations, Bronze Glow and Shimmer Bronze Glow for those looking for some extra sparkle.

Editor's Picks

Due to its popularity on social media, the product is already sold out at Nordstrom but we found a few places you can still score this summer must-have.

Sign up for our new "GMA" Shop newsletter to get the latest deals delivered to your inbox and discover more products to help you live your best life.

By clicking on these shopping links, visitors will leave Goodmorningamerica.com. These e-commerce sites are operated under different terms and privacy policies than Goodmorningamerica.com. ABC will receive a commission for purchases made through these links. Prices may change from the date of publication.

Ciaté London Brazilian Glow Bronzing Serum

Price: $25 · From Nordstrom Rack

Achieve an instant summer-worthy glow with Ciaté London’s Brazilian Glow Bronzing Serum. Infused with a bespoke Brazilian Glow Complex to help brighten, hydrate and soften, this unique serum-to-water formula adds the ultimate natural bronzed glow in a second-skin finish.

MORE: Get Hailey Rhode Bieber's signature glazed-glow with the launch of Rhode skin.

Ciaté London Brazilian Glow Bronzing Serum - Shimmer Bronze Glow

Price: $25 · From ASOS

Bronzing face serum with added shimmer for a natural-looking glow. Contains hyaluronic acid and vitamin C to moisturize and brighten.