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Shop June 24, 2025

Your Labubu needs a bag: Say hello to the BaubleBar Alpha Custom Tote

PHOTO: The Alpha Custom Tote from BaubleBar
The Alpha Custom Tote from BaubleBar
The Alpha Custom Tote from BaubleBar

If you're into personalized accessories, meet your new summer must-have: the Alpha Custom Tote from BaubleBar.

PopSockets and Electric Picks debut MagSafe shell-inspired accessories

Earlier this year, the brand introduced its now-viral customizable tote, complete with playful patches that let you make the bag uniquely yours. Now, BaubleBar is back with a fresh update: Think of it as the tote's cool older sister.

PHOTO: The Alpha Custom Tote
Baublebar
The Alpha Custom Tote

The Alpha Custom Tote now comes in four sunny new shades -- yellow, red, pink and blue -- and can be customized with your initials or any letters that speak to you.

Want to go all out? Add a few bag charms to take your tote's personality to the next level.

Keep scrolling to shop the tote and more summer-ready accessories.

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What to shop:

Alpha Custom Tote

Price: $78 to $98 · From Baublebar

Alpha Custom Tote

Price: $78 to $98 · From Baublebar

Alpha Custom Tote

Price: $78 to $98 · From Baublebar

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