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Shop July 18, 2024

Shop Selena Gomez's new Rare Beauty talc-free finishing powder now at Sephora

PHOTO: Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.
Courtesy of Rare Beauty
Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.

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Last week, Rare Beauty and its founder Selena Gomez announced the brand's newest product launch: the True To Myself Tinted Pressed Finishing Powder.

Today, the product is available to shop at Sephora, Rare Beauty and Kohl's.

Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder

Price: $30 · From Sephora

In a post shared to Instagram ahead of the launch, Gomez expressed her excitement over the powder.

"AHHHH I’m excited I can finally share more about this one!" she wrote in the caption of the post, which included a photo of her holding the product. "I’ve been using pressed powder on set, photoshoots, pretty much anywhere (lol) for years but I really wanted to make one that DOES IT ALL, yet still felt like nothing on your skin. I’m so proud of what my team and I were able to create."

PHOTO: Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.
Courtesy of Rare Beauty
Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.

According to Rare Beauty's website, the new product is "a weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you -- and your skin."

It's also talc-free and "gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably) over bare skin or makeup."

PHOTO: Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.
Courtesy of Rare Beauty
Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.

The powder comes in 14 shades including Porcelain, Golden Tan and Espresso.

PHOTO: Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.
Courtesy of Rare Beauty
Selena Gomez's Rare Beauty announces the True To Myself Tinted Pressed Finishing Powder.

Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder

Price: $30 · From Sephora

Rare Beauty by Selena Gomez True to Myself Tinted Pressed Talc-Free Finishing Powder

Price: $30 · From Sephora

Mikayla Nogueira, who has reviewed countless beauty brands on TikTok, tried the powder in a video on her platform. "THIS MIGHT BE ONE OF THEIR BEST LAUNCHES EVER!!!!" she captioned her post.

If you're looking for more Rare Beauty, stock up on some of our favorite products below, including the Rare Beauty Soft Pinch Luminous Powder Blush, ideal for those looking for a new powder blush.

Rare Beauty by Selena Gomez Soft Pinch Luminous Powder Blush

Price: $26 · From Sephora

There's also the Perfect Strokes Universal Volumizing Mascara for those looking for a lengthening mascara and the Lip Soufflé Matte Cream Lipstick, among other picks.

I tried 33 blushes: Shop my picks for cream, powder, liquid and more

Rare Beauty by Selena Gomez Perfect Strokes Universal Volumizing Mascara

Price: $20 · From Sephora

Rare Beauty by Selena Gomez Lip Soufflé Matte Cream Lipstick

Price: $20 · From Sephora

Rare Beauty by Selena Gomez Kind Words Lip Liner

Price: $15 · From Sephora

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

Price: $23 · From Sephora

Rare Beauty by Selena Gomez Warm Wishes Effortless Bronzer Sticks

Price: $26 · From Sephora

Rare Beauty by Selena Gomez Brow Harmony Flexible Lifting and Laminating Eyebrow Gel

Price: $17 · From Sephora

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