Scorecard Research Beacon
Search Icon
Shop July 25, 2026

Rosie Assoulin x Target launches for $50 or less

PHOTO: Rosie Assoulin launches Target collection
Target
Rosie Assoulin launches Target collection

Stripes, colorful prints and playful details make Rosie Assoulin's new Target collaboration a summer dream -- and it's all $50 or less.

"New York-based designer Rosie Assoulin is celebrated for her joyful approach to style—bringing high fashion moments to everyday life," Target states on its website.

Launching July 25, the collection features pieces like a red- and white-striped poplin midi skirt, paired with either a matching bralette top or a short-sleeved white polo with a contrasting red collar.

Stripes can be seen throughout the collection, like on a tie-waist shirt dress. The tie-waist is made to look like the arms of a button-down shirt in a complementary green stripe, which makes the piece look both styled and playful without having to do any of the work yourself. More is more here: the campaign pairs the dress with a pair of burgundy-striped wrap sandals or over a pair of blue striped pull-on shorts in a way that proves its versatility.

There are also vibrant multicolor prints paired with bold, solid colors, like a pair of colorful shorts matched to a pink button-down shirt with a subtle, decorative pocket.

Apparel ranges from sizes XS to 4X.

Don't miss the accessories: There are summer bags, like a woven tote or a crocheted bucket bag, the aforementioned striped wrap sandals, a cord belt and more.

As with many designer collaborations, we expect pieces will sell quickly, so be sure to shop while you can!

Continue below to shop our picks!

By clicking on these shopping links, visitors will leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Shop all Rosie Assoulin x Target

More designer collaborations