Joining Clinique's Black Honey lipstick and Revlon's drying brush, Zara's Satin Effect Cut Out dress has become the latest viral TikTok trend.
The candy pink dress has taken off on the platform, the hashtag #ZaraPinkDress getting 1.8 million views alone, but garnering millions of additional views and a legion of followers thanks to dozens of videos from devoted users.
The dress, a nostalgic '90s fashion staple, is just under $60 and is quite the sassy look for a spring bridal shower, party or a dinner with friends. The 100% recycled polyester dress has adjustable straps for a personalized fit.
"It's the most perfect pink dress," said fashion blogger Marina Rough, aka TikToker @inchargeofoutfits, in her viral video that's among the most popular showcasing the dress on TikTok.
"I don’t think I really expected to blow up that much," she told "GMA." "But to be honest, that dress is so beautiful ... I think it’s so flattering."
@inchargeofoutfits #zarahaul #zaraunboxing #zara #tiktokfashion ♬ som original - gabriel 😁
"It’s hitting on two major trends," said style expert Melissa Garcia. "The first being really beautiful, bold, saturated colors. The other is cutouts. It’s actually in the back of the dress, which makes it really beautiful, really refined."
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