Paris Hilton has long been associated with iconic fragrances and beauty moments, but her latest venture takes that a step further -- straight into your skin care cabinet.
Paris Hilton on how motherhood changed her life, celebrating Pride Month and moreHilton's new skin care line, Parívie, which she says was designed with multitasking in mind, addresses new issues, like deep lines on the neck and face as a result of constant screen time.
"I've loved skin care since I was a little girl," Hilton told "Good Morning America." "My mom taught me how to care for my skin, and it became something really special."
"I've tried everything from the world's top facialists to the best global products. But I wanted to create a system that actually works -- formulas from the ground up with real results," she added.
Hilton, a mom of two, and her co-founder, Alexandra Marsh, said they spent three years creating Parívie, and did so with busy people, particularly moms, in mind.
A dermatologist's guide to choosing foundation for mature skin"We wanted to simplify that experience with products that work harder and smarter," Marsh added. "Our busy lifestyle is honestly where the line started -- when we met with our chemists we said, 'This is the thing we need to solve.'"
For a busy mom on the go who is looking for one product to add to their routine, Hilton and Marsh both recommended the line's That's Tight Plumping Vitality Serum.
Hilton calls it "the ultimate multitasker," complete with a peptide complex the line dubbed "inPHinite Youth Technology."
"It's like the Benjamin Button effect," Hilton said with a laugh. Hilton claims it lifts, tightens and boosts the performance of every other product you pair it with.
Paris Hilton welcomes 1st child with husband Carter ReumBeyond serums, the co-founders said they swear by the brand's That's Firm Contouring Neck Treatment, which is said to tackle the tech-driven realities of modern life and is designed to combat "tech neck."
"There was nothing out there that really worked for this," Hilton said. "You can feel it working right away."
Marsh added that most of the products in the line are engineered for the skin care lover who's short on time.
"It works, it feels good, and it looks good," Marsh said.
The line will launch with six debut products ranging in price from $38 to $125.
Though pre-sale kits have already sold out, the full product lineup drops May 19. You can get early access to the May 19 release by signing up now at Parivie.com.
