By clicking on these shopping links, visitors will leave ABCNews.com and GoodMorningAmerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.
Despite years in the public eye, Pamela Anderson does not define beauty by the way others see you.
In recent years, she's made headlines for going makeup-free at red carpets, award shows, on magazine covers and more.
“[I'm] not opposed to makeup,” she tells "GMA," though she admits going bare saves her time. “For me, it was about paring it back and starting from a place of true self-love. It’s been a journey.”
In 2024, she became a co-founder and co-owner of Sonsie, a skin care brand rooted in self-care and self-acceptance.
“We have to learn how to self-soothe and go easy on ourselves,” Anderson says.
“I have poetry I love, and cinema, books, and documentaries that are touchstones," she says. "Things I come back to if feeling lost -- a fragrance, music -- we have to find our own ways to ground ourselves."
"Life is interesting because we are all different. My way might not be yours, [but] that doesn’t make me love you any less.”
We spoke with Anderson to find out more about her beauty philosophy, daily practices and the latest on Sonsie.
“Be 100% you,” Anderson says. “There’s nothing more unique and beautiful than the decision to be you and love yourself at your most vulnerable, pared-back self.”
This is re-emphasized in the meaning of her beauty brand. At first glance, Sonsie’s website opens with a photo of Anderson and the headline: “Skincare Essentials For Authentic Beauty.”
There are minimal products rather than a vast assortment. Sonsie co-founder Marie von Behrens-Felipe also has a note on the site, explaining that her once “overwhelmed” skin led her to work with chemists “to create a simpler, more intuitive way to care for your skin -- inside and out.”
The brand has a commitment to sustainability, and is vegan, cruelty-free, Leaping Bunny-certified and safe for sensitive skin, according to its website.
“Sonsie is the glow that comes from being comfortable in your own skin," she says.
Anderson says “there’s no shortage” of inspiration from the garden and that that has filled her team with ideas.
“You can rely on any garden,” she says. “To have a garden takes faith and to be open to a little mystery.”
Sonsie is “more than just a product,” Anderson says, “it’s a feeling,” and it aims to bring “our whimsical garden world to beauty.”
“For example, our Basic Balm in Sugar-Dipped Rhubarb was born from a childhood story of mine that I had with my grandmother," she says. "Ripping off stalks of rhubarb in the garden and eating it right there.”
Sonsie’s current collection includes five products: the aforementioned Basic Balm, which just returned in its limited-edition Sugar-Dipped Rhubarb shade, plus the Adapt Cream, Cleansing Mousse, Super Serum and Multi Moisture Cream.
Bundles pre-selected to suit your skin’s needs are also available. The Radiance Bundle, for example, aims to support the skin barrier to “leave you radiant inside and out.”
“We want to reach as many people as we can with our message," she says. "To give more and more people the confidence to embrace their truest selves.”
Using Sonsie isn't just about applying skin care, she says.
"Take your time back, simplify, love your skin, start there. It did wonders for me [and] I want to send the beauty world a message of love.”
When asked how she plans to welcome in spring, Anderson builds anticipation around Sonsie.
“We also have a ton of fun surprises coming in our Sonsie world,” she says, “So, I’ll just leave it at that.”
Anderson told us that she will make plans for her garden come March. In the meantime, she has harvested her rose hips and dried them to infuse into oils.
“I can't wait to get in the dirt and start again,” she says. “I've been away from home, so my sourdough starter will need some love as well.”
Continue below to shop more picks for spring.
