As excitement builds for the 2026 Winter Olympics, fashion fans don't have to wait until February to get in on the celebration.
The 2026 Winter Olympic Games will take place from Feb. 6-22, with events spread across Milan, Cortina d'Ampezzo and other venues throughout Northern Italy, and several major American brands are already rolling out Olympic-inspired collections worth shopping now.
From cozy loungewear to polished cold-weather staples, these drops channel Team USA pride while still feeling wearable long after the medals are handed out.
Check it all out below!
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Ralph Lauren
A longtime outfitter of Team USA, Ralph Lauren is once again leaning into classic American style with a winter-ready twist. Think elevated knits, performance layers and heritage-inspired pieces.
SKIMS
SKIMS recently dropped its Team USA Olympic collection, and it's all about comfort. The line features ultra-soft loungewear, base layers and cozy sets designed for cold-weather lounging -- perfect for watching the Games from home.
J.Crew
J.Crew's Olympic-inspired capsule, released earlier this month, offers a more classic, preppy take on winter style. From polished knits to cozy accessories, these are the kinds of items you'll reach for well beyond the Games.
Barefoot Dreams
Known for its cozy knit throws, the brand launched a curated collection of Olympics-themed blankets, scarves and more.
