Amazon Prime Day 2025: Deals starting at 40% off

Amazon's second major shopping holiday of the year, Prime Big Deal Days 2025, is officially here, and the savings are serious.

For two days this October, Prime members can score deep discounts across tech, home, fashion and beauty, with many of the best deals clocking in at 40% off or more.

Shoppers can expect everything from Shark vacuums and Kindles to Ninja blenders and cult-favorite beauty brands to be part of the markdowns.

If last year's event is any indication, Amazon will rotate lightning deals and limited-time flash sales throughout the day, so it pays to check back often.

We're curating the top deals starting at 40% off, broken into easy-to-browse categories so you can skip straight to what you're shopping for, whether it's a new smart home device, a cozy fall wardrobe refresh or that luxe face cream you've been eyeing.

Bookmark this page and refresh frequently, as we'll keep updating with fresh picks as Prime Day unfolds.

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Prime Big Deal Days & more sales!

SEEN on GMA & ABC || 40% OFF or MORE || $25 or LESS || $100 or LESS || APPLE || ALTERNATIVE SALES || BEAUTY || BOOKS || ESSENTIALS || FASHION || FURNITURE & MATTRESSES || GMA FAVORITES || HOME & KITCHEN || PRIME BIG DEAL DAYS || SEASONAL || TARGET CIRCLE WEEK || TECH || TRAVEL & LUGGAGE

Prime Day home deals

] originalPrice=[$189.99] dealPrice=[$99.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$299] dealPrice=[$149] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$259.99] dealPrice=[$149.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$199.99] dealPrice=[$94.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$99.99] dealPrice=[$59.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$119.99] dealPrice=[$68.99] ctaCarouselClass=[btn-lightpink] />

Prime Day tech deals

] originalPrice=[$249.99] dealPrice=[$149.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$449.98] dealPrice=[$219.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$449.98] dealPrice=[$129.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$189.99] dealPrice=[$104.99] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$36.99] dealPrice=[$22.34] ctaCarouselClass=[btn-lightpink] />

Prime Day fashion and beauty deals

] originalPrice=[$18.80] dealPrice=[$9.69] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$29.99] dealPrice=[$15.19] ctaCarouselClass=[btn-lightpink] /> ] originalPrice=[$53.30] dealPrice=[$18.95] ctaCarouselClass=[btn-lightpink] />