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Shop May 19, 2025

InStyle's Best Beauty Buys: Innovative and trusted picks for skin, hair and more

WATCH: InStyle's Best Beauty Buys under $50

The Best Beauty Buys are InStyle's most comprehensive beauty awards.

Curated by InStyle editors and a team of industry experts, this year's list marks the 30th consecutive edition.

Beauty editor Kara Jillian Brown stopped by "Good Morning America" to share some of the top products you won't want to miss from this year's roundup.

Scroll to shop trusted picks across skin care, makeup, hair, nails and fragrance.

By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.

Best polish remover: Karma Naturals Nail Polish Remover Wipes

"The Karma Naturals Nail Polish Remover Wipes won our pick for best polish remover. It removes nail polish without drying out the skin and is also ideal for removal of red or dark nail polish without staining the skin or nail. The wipes are perfect for on the go, and 1 wipe is enough for both hands. These wipes have a natural, plant-based formula that is fast-drying, non-yellowing and gentle on your nails."

Karma Organic Natural Nail Polish Remover Wipes with Soybean and Lavender Oil

Price: $11.99 · From Amazon

Best deodorant stick: Agent Nateur Holi (Stick) Ambroxan Cloud Deodorant

"We don't care for our underarms nearly as well as we do the rest of our skin. With the main objective of armpit-skin care being 'smell less,' we neglect the area's need for care. The Holi Stick Ambroxan Cloud Deodorant from Agenet Nateur is an all-natural, aluminum-free deodorant that soothes and hydrates skin. It delivers a luxurious, pure and long-lasting freshness."

holi (stick) tarte tropézienne deodorant

Price: $26 · From Agent Nateur

Best detangling spray: Lolavie Glossing Detangler

"Jennifer Aniston's cruelty-free sustainable hair care brand is one of our favorites, which is why her Glossing Detangler won the Best Detangling Spray award in this year's Best Beauty Buys. Our editors love it because it's a magical multitasker: detangler, heat protectant, frizz fighter and more. It miraculously doesn't weigh your roots down and provides a stellar amount of shine, too."

Glossing Detangler

Price: $19.60 · 30% Savings
From Ulta

Original: $28

Best liquid highlighter: Saie Glowy Super Gel Lightweight Illuminator

"This is a beauty editor secret for faking an instant, post-facial glow. The Saie Super Glowy Gel is a lightweight, natural-looking highlighter that works equally well dotted on the high points of the face as it does mixed into foundation. It doesn't pill under makeup, and it's almost transparent, so it works on almost every skin tone."

Saie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator

Price: $28 · From Sephora

Best lip gloss: The Outset Lip Oasis Glossy Treatment

"The Outset's Lip Oasis has stood in a league of its own -- a true hybrid that offers the gloss of a lip product with the hydration of a treatment. They glide on effortlessly, provide a burst of hydration and deliver the perfect pop of color, making them one of my official go-to products for the summer."

Lip Oasis Glossy Treatment The Outset

Price: $28 · From Nordstrom

Best Liquid Eyeshadow: Violette_FR Yeux Paint

"The Violette_FR Yeux Paint is a super pigmented liquid eyeshadow that has a lightweight, buildable formula. These liquid eye shadows are incredibly creamy. They glide on like a dream and can be smudged, blended, and layered to make a stunning look."

VIOLETTE_FR YEUX PAINT Liquid Eyeshadow & Eyeliner

Price: $32 · From Sephora

Best Sunscreen: ISDIN Fusion Water MAGIC

"The ISDIN Fusion Water Magic makes wearing SPF a treat, not a chore. It's perfect for daily wear [and] leaves no greasy layer or white cast. It also lays under makeup well -- [it's] hydrating and doesn't pill. This Spanish sun and skin care brand has gone internationally viral."

Fusion Water MAGIC, Ultralight Broad Spectrum SPF 40 Sunscreen with Hyaluronic Acid and Vitamin E

Price: $38 · From Amazon

Best Powder Bronzer: Nars Laguna Bronzing Powder

"You can't go wrong with the Nars Laguna Bronzing Powder. I like to use it as a contour, bronzer, and eyeshadow at times. It blends out so beautifully, and layers seamlessly on top of the skin. It has a a blendable texture, a lightweight feel, and the perfect, natural finish that isn't shimmery but also not flat."

Nars Talc-free Laguna Bronzing Powder

Price: $42 · From Macy's

NARS Talc-free Laguna Bronzing Powder Mini

Price: $19 · From Macy's