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Shop June 6, 2025

Bag charms: Dress up your purse with trendy accessories at every budget, starting under $10

PHOTO: Bag charms are everywhere! Shop these top picks
Amazon, Nordstrom, Patricia Nash Design, Baublebar, Adobe
Bag charms are everywhere! Shop these top picks

Bag charms have experienced a surge in popularity over the past couple of years in the wake of the "messy bag" trend, otherwise known as "Birkin-ifying your bag."

Bag charms have since taken on a life of their own, especially since the Labubu craze took social media by storm starting in 2023. The fuzzy, monster-like creatures were originally brought to life by artist and illustrator Kasing Lung in three picture books, but the character's acquisition by Pop Mart led to plush keychain versions of the tiny cuties, now seen on everyone from K-Pop superstar Lisa to Kim Kardashian.

Labubu isn't the only way to get in on the fun, however, as there are plenty of handbag charms ranging from cute and girly to luxe and refined. They can be changed out with the season, day or even your mood, and they go great with the popular charm bracelets and necklaces that have become a staple accessory for many.

When shopping for your own, choose pieces that catch your eye and feel representative of the real you for an authentic and personal touch.

Popular themes you'll find when browsing charms include teddy bears, fruit and tiny purses that are functional themselves. Some even combine these themes like the cute cherry below from MAISON de SABRÉ that offers the perfect spot to stash an AirTag to help you keep track of your bag!

Other versions have a more handmade look, like The Sak's crocheted Yarnicharmz, which come in styles like ice cream cones, unicorns and even adorable tiny dogs.

Whether you're shopping for luxury pieces or on a tight budget, this trend will work for you. Prices range widely, meaning there are plenty of adorable options for every budget, starting under $10.

Editor's Picks

Keep reading to find the perfect bag charm for yourself or to gift a friend.

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Bags charms under $25

POP MART Twinkle Twinkle Series-Plush Pendant Blind Box Action Figure, Random Design, Potential Secret Edition

Price: $17.99 · From Amazon

POP MART DIMOO My Cloud Companion Series

Price: $21.99 · From Amazon

Cute Cherry Keychain Bag Charms

Price: $5.99 · From Amazon

Mini Tumbler Keychain Accessories for Stanley Cup,Cute Cup Key Charms for Women Purse Handbag Backpack

Price: $6.99 · 30% Savings
From Amazon

Original: $9.99

CALEMBOU Plush Doll Blind Box Figure, 5'' Cute Stuffed Animal Blind Plush Mystery Box

Price: $21.99 · From Amazon

Agromusk Cute Strawberry Keychain Bag Charms

Price: $7.99 · From Amazon

Luxury bag charms

Yarnicharmz Hand Crochet Dangle - Dogs

Price: $35 · From Nordstrom

POP MART The Monsters - Have a Seat Vinyl Plush Blind Box

Price: $53.95 · From Amazon

Mr. Grumpy Keychain Charm

Price: $85 · From Saks Fifth Avenue

Yarnicharmz Hand Crochet Dangle - Ice Cream

Price: $35 · From Nordstrom

Mickey Mouse Disney Bag Charm

Price: $78 · From BaubleBar

TAMAGOTCHI Bandai Hello Kitty (Blue) 50th Anniversary Special Edition (90166) | Collectible Virtual Pet | Theme Games, Exclusive Accessories and Memorial Design

Price: $23.99 · 38% Savings
From Amazon

Original: $39.31

Spring Multi Flower Bag Charm

Price: $39 · From Patricia Nash

MAISON de SABRÉ The SABREMOJI Fruit Charm

Price: $75 · From Nordstrom

Yarnicharmz Hand Crochet Dangle - Unicorn

Price: $35 · From Nordstrom

Mini Rowan Bag Charm In Signature Canvas

Price: $75 · From Coach Outlet

MAISON de SABRÉ The SABRÉMOJI Hello Kitty Charm

Price: $85 · From Nordstrom

Star Cluster Bag Charm

Price: $95 · From Coach Outlet

Mickey Mouse disney Bag Charm

Price: $78 · From Baublebar