Bag charms have experienced a surge in popularity over the past couple of years in the wake of the "messy bag" trend, otherwise known as "Birkin-ifying your bag."
Bag charms have since taken on a life of their own, especially since the Labubu craze took social media by storm starting in 2023. The fuzzy, monster-like creatures were originally brought to life by artist and illustrator Kasing Lung in three picture books, but the character's acquisition by Pop Mart led to plush keychain versions of the tiny cuties, now seen on everyone from K-Pop superstar Lisa to Kim Kardashian.
Labubu isn't the only way to get in on the fun, however, as there are plenty of handbag charms ranging from cute and girly to luxe and refined. They can be changed out with the season, day or even your mood, and they go great with the popular charm bracelets and necklaces that have become a staple accessory for many.
When shopping for your own, choose pieces that catch your eye and feel representative of the real you for an authentic and personal touch.
Popular themes you'll find when browsing charms include teddy bears, fruit and tiny purses that are functional themselves. Some even combine these themes like the cute cherry below from MAISON de SABRÉ that offers the perfect spot to stash an AirTag to help you keep track of your bag!
Other versions have a more handmade look, like The Sak's crocheted Yarnicharmz, which come in styles like ice cream cones, unicorns and even adorable tiny dogs.
Whether you're shopping for luxury pieces or on a tight budget, this trend will work for you. Prices range widely, meaning there are plenty of adorable options for every budget, starting under $10.
Keep reading to find the perfect bag charm for yourself or to gift a friend.
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