Bag charms have experienced a surge in popularity over the past year or so, due in part to the "messy bag" trend, otherwise known as "Birkin-ifying your bag."
This trend refers to the late actress Jane Birkin and her penchant for carrying her namesake (and very pricey) Hermes handbags in a distressed state, often plastered with keychains, patches and more, with the contents frequently spilling over.
You don't have to go such extremes to get in on the fun, however, as handbag charms are a cute, accessible way to add personality to your purse that can be changed out with the season, day or even your mood. Plus, they go great with the popular charm bracelets and necklaces that have become a staple accessory for many.
Bag charms come in endless varieties so you can best match your personality, with popular themes including teddy bears, fruit and tiny purses that are functional themselves. Some even combine these themes like the cute strawberry below from MAISON de SABRÉ that offers the perfect spot to stash an AirTag.
The brand also recently launched a line that nineties kids will love featuring the iconic Mr. Men and Little Miss characters in collectible, handcrafted charms and coin purses that add tons of personality to your carryall. Omar Sabre, co-founder and creative director of MAISON de SABRÉ, calls the pieces "a way to express our personalities and moods," adding, "It's a playful yet meaningful way to hint at who we are beneath the surface."
And if luxury charms aren't quite in your budget right now, don't worry: Prices range widely, meaning there are plenty of adorable options for under $20 (and well below).
This variety and accessibility makes bag charms a great gift choice for any age range, whether you're grabbing cutesy, affordable cartoon charms as Valentine's Day treats for your favorite teen or tween girl or investing in a shrunken Coach bag for your favorite fashionista to clip onto her full size Coach bag. You can even go interactive for your favorite kid-at-heart by nabbing a fully functioning Hello Kitty Tamagotchi keychain!
Keep reading to find the perfect bag charm for yourself or to gift this season.
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