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Shop July 25, 2022

Halsey launches affordable beauty line at Walmart

PHOTO: Halsey attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena, April 3, 2022, in Las Vegas.
Axelle/bauer-griffin/FilmMagic via Getty Images, FILE
Halsey attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena, April 3, 2022, in Las Vegas.

Big news for beauty lovers, Halsey has launched a second beauty brand -- and everything in the line is under $10.

The singer, who uses she/they pronouns, launched their first beauty brand, about-face, in 2021.

Halsey said they decided to team up with Walmart to develop a new line at a lower price point.

"After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach," the artist said in a press release.

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The line's name is a combination of Halsey's initials, A.F. -- for Ashley Nicolette Frangipane -- and their birth year, 1994.

According to the company, consumers will find nods to the '90s throughout the collection, which is vegan, cruelty-free and formulated with clean ingredients.

Editor's Picks

With over 12 products in multiple shades there's a lot to choose from.

Shop some standout items from the new line, below.

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af94 Plead the Fifth 5-in-1 Face Mist

Price: $6.98 · From Walmart

Treat your complexion to the ultimate chill pill with a "dew-it-all" face mist that sets makeup and acts as a complexion pick-me-up to spritz on throughout the day.

af94 Playdate Multi Use Lip and Cheek Tint

Price: $8.98 · From Walmart

Get ready to say "let's bounce" with this blendable, buildable cream color stick that adds an instant flush of color to cheeks and lips.

MORE: Hairstylist shares the 3 easy steps to accomplishing a beach wave look.

af94 Backline Liquid Eyeliner

Price: $7.98 · From Walmart

Draw a line starting at the inner corner of upper eyelid, working towards the outer corner and thickening the line as you go.

af94 Give Em Lip High Shine Lip Gloss

Price: $7.98 · From Walmart

Explosive shine meets crush-worthy color with this comfortable, cushiony lip gloss.

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af94 Friendly Rewinder Biodegradeable Makeup Remover Wipes

Price: $5.98 · From Walmart

Be kind, rewind. These all-skin-types-approved, biodegradable wipes gently cleanse the face while removing all traces of makeup – even stubborn eye makeup. Bye bye, raccoon eyes.

MORE: Every outfit you'll need for a summer wedding weekend.

af94 False Advertising Faux Eyelashes

Price: $4.98 · From Walmart

Channel your inner 90s supermodel with these lightweight, easy-to-apply synthetic faux lashes that deliver a flare of volume.