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Shop October 23, 2023

Gwyneth Paltrow launches new accessible beauty line, good.clean.goop

PHOTO: Gwyneth Paltrow launches good.clean.goop
good.clean.goop
Gwyneth Paltrow launches good.clean.goop

goop Beauty has become a household name in the clean beauty industry since its launch in 2008.

The company's founder and CEO, Gwyneth Paltrow, has spent the last 15 years growing her empire of all things wellness, and now the brand has expanded its portfolio to a new consumer.

If you have been what the brand calls "goop-curious," the launch of good.clean.goop products could be the perfect way to experience the brand for the first time.

The new line is offered at more affordable prices ranging from $19.99 to $39.99, bringing goop to those who want to remain more budget-conscious.

"If you're curious about clean beauty -- or simply appreciate a hardworking cleanser -- good.clean.goop beauty is a brilliant place to start," Paltrow shared on the brand's site.

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The line includes not only skin care but also body care and hair care. Scroll on to shop some picks from the line.

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good.clean.goop beauty The Healthy Aging Serum

Price: $39.99 · From Amazon

good.clean.goop Beauty The Illuminator 10% Glycolic Toner

Price: $19.99 · From Amazon

good.clean.goop beauty The Body Facial Exfoliating Scrub

Price: $29.99 · From Amazon

good.clean.goop beauty The Naked Elixir Body Oil

Price: $29.99 · From Amazon

good.clean.goop beauty The Body Smoother Replenishing Cream

Price: $29.99 · From Amazon

good.clean.goop beauty The Wide-Awake Eye Serum

Price: $24.99 · From Amazon

good.clean.goop beauty The Fruit Facial Exfoliating Scrub

Price: $24.99 · From Amazon

good.clean.goop beauty The Powerscrub Scalp Detox

Price: $29.99 · From Amazon