Good Housekeeping's 2025 Beauty Awards are here, and "Good Morning America" is learning about five of the winning products.
Good Housekeeping gave its awards based on rigorous testing in the GH Beauty Lab, where scientists "evaluated 598 beauty products in seven main categories to determine the best on the market," according to the publication." Additionally, products were given to 819 consumer testers "with a wide range of skin tones and types, hair textures and types, and ages," and both sets of data were used to determine the winning products.
'The Right Stuff': Top hair tools to shop nowApril Franzino, senior beauty and style director at Good Housekeeping, joined "GMA" to present the best lip gloss, mascara, blush, hair serum and night treatment.
Scroll below to find out which products came out on top.
By clicking on these shopping links, visitors will leave ABCNews.com and Goodmorningamerica.com, and these e-commerce sites are operated under different terms and privacy policies. ABC will receive a commission for purchases made through these links. SOME PRICES ARE DYNAMIC AND MAY CHANGE FROM THE DATE OF PUBLICATION. Have questions about ordering or a purchase? Click here.
