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August 12, 2026

Fashion this week: New launches from ASOS, Cole Haan, Baggallini, Hollister and more

PHOTO: ASOS x Lioness: Shop the new collab and more fashion launches this week
ASOS
ASOS x Lioness: Shop the new collab and more fashion launches this week

Fashion moves fast, but we're running right alongside it to try to make sure you never feel left behind.

Each week, "GMA" aims to bring you some of the most interesting launches and must-see sales on clothes, shoes and accessories.

This week is a big one! We've covered lots of new launches with standouts including beautiful Hutch dresses that are perfect for fall weddings, a new slip-on Saucony style ripe for long walks while leaf-peeping, back-to-school sales and trends at Hollister, and so much more.

Read on to discover what we think you should add to your cart today.

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New and notable fashion launches

Fashion on sale this week

Check out some top-sellers and other favorites at a discount this week.