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Crayola Creativity Week is celebrating its fifth year, and even as last year's festivities reached more than 13 million participants across 120 countries and 90,000 learning sites, the 2026 edition is expected to reach more students than ever before.
Operating as a free global program for educators, librarians, and parents, Crayola Creativity Week aims to connect creativity with every subject and every career by focusing on how essential creativity is in our lives, as well as how it inspires confidence in creative thought for students.
Crayola Creativity Week runs Jan. 26 through Feb. 1 this year, and each day, participants can access free videos featuring read-aloud and art demos from celebrity guests and downloadable learning sheets. Additionally, participants are entered to win daily prizes like art supplies, books, tech, instruments, trips and more by sharing their creations.
The activities are designed to spark imagination across literacy, STEAM (science, technology, engineering, arts and mathematics) and social-emotional learning, and this year's theme, "Color Inspires Creativity," will be brought to life by a vibrant cast of global creators, astronauts and storytellers.
Crayola Creativity Week is an integral part of the brand’s Campaign for Creativity advocacy program. The campaign speaks to the importance of creativity as an essential life skill in preparing children for success and fueling lifelong growth -- broadening traditional views about what creativity is and how it shows up in the world.
Crayola Campaign for Creativity is an advocacy initiative which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children’s lives.
Creative behaviors fuel lifelong growth and have been shown to help develop core life skills, predict career achievement, boost educational attainment and support well-being.
It's a star-studded celebration with the talent and programs lined up for 2026, including Questlove and Sean Qualls, as well as "Facing the Music" with artist Kate Micucci and illustrator Mark Hoffmann; "Exploring the Moon" with NASA astronauts and Snoopy artist Mary Valencia-Shyne; "Storytelling Adventures" with "Bluey" artists Jasmine "Jazz" Moody and Nick Rees from Ludo Studio and wildlife conservationist Bindi Irwin; and "Building Together" with "Property Brothers" stars Drew and Jonathan Scott, along with illustrator Kim Smith.
"We were incredibly excited to partner with Crayola for Creativity Week," the Scott brothers said. "Creativity has shaped who we are and everything we've built together, and Crayola has long been synonymous with helping kids imagine what's possible. This program is about giving kids the space, confidence, and tools to dream big -- something we think every child deserves."
The Property Brothers are experienced with encouraging kids to reach for the stars, particularly through their children's book "Builder Brothers: Big Plans."
"My advice to kids is to step outside of the norm and let your creative side shine," Drew Scott said. "Ask yourself, 'What's inspiring and uplifting for me?' And then move in that direction. Bring your dreams to life."
Jonathan Scott added, "Creativity drives everything we do! We try to look beyond the obvious and just find something unexpected, some kind of creative solution. Our creativity has been nurtured since we were young, and we continue to draw upon it in every new venture we tackle."
Dreaming big and thinking outside the box are core to the Scott brothers' success, and they encourage kids to do the same by allowing themselves the freedom to see a project or situation from all angles.
"My message for kids is to experiment and try new ways of seeing situations," Jonathan Scott said. "Try flipping things around and see if a different way is more practical. Add a splash of color and see how that affects the mood. You can overcome any challenge and improve every opportunity with creativity."
Now in its fifth year, Creativity Week is a free, standards-aligned, learning program that highlights the transformative power of creativity to teach and learn across core subjects. Reaching more than 820,000 educators and 13.2 million students in over 120 countries, the annual virtual event provides schools, families and libraries with inspiring and interactive content delivered by world-renowned creative talent, as well as resources and prizes to help nurture creativity and bring children’s ideas to life.
Educators who have participated in Crayola Creativity Week in the past have reported a long-lasting impact on participating students through establishing a joyful atmosphere in which they can create, with an estimated 81% of students in the program showing increased curiosity and enthusiasm for learning, according to Crayola.
Parents and teachers have specifically expressed appreciation for how this program boosts children's creative confidence and helps them find their voice, Crayola said: According to a survey of 10,000 teachers who participated previously in Crayola Creativity Week, 85% said the program's "integration of art and reading supports students' literacy," with 97% educators saying they would participate again the following year.
Head to the official Crayola Creativity Week website to register for the free program and see more, including a calendar of this year's events, content and resources to utilize, details on the sweepstakes, and a handy list of frequently asked questions.
