Byrdie's Breakthrough Beauty Awards for 2024 are here and full of top-notch products.
After weeks of extensive testing, editors were able to track down and spotlight brands and products that are pushing the industry forward through everything from technological advancements to disruptive formulas.
"Good Morning America" tapped Byrdie social media director Star Donaldson to highlight the magic of some of this year's standout winners.
Plus, we've highlighted top picks you can snag now under $50.
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