WATCH: To buy or not to buy before Black Friday?
Black Friday and Cyber Monday are two of the biggest shopping events of the year, and retailers are kicking off deals even earlier for the 2025 holiday season.
Black Friday falls on Nov. 28 this year, giving shoppers just under four weeks to score deals on their holiday shopping. Hanukkah begins Dec. 14, so if you're shopping for multiple celebrations, it's smart to start planning now.
Retailers have already begun teasing early Black Friday previews.
In 2024, brands like Dyson, Samsung, and Le Creuset rolled out major doorbusters weeks ahead of schedule, and we're already seeing similar deals again for 2025.
Membership and loyalty programs will likely offer the first rounds of savings. Expect early access deals from brands like Abercrombie, Ulta, Nike, Amazon and Apple before they go live to the general public.
When is Black Friday this year?
Black Friday falls on Nov. 28, 2025, the day after Thanksgiving.
When is Cyber Monday 2025?
Cyber Monday this year is Dec. 1. It's primarily an online event known for especially strong deals on tech, fashion, travel, beauty and digital subscriptions.
What should I shop for on Black Friday vs. Cyber Monday?
Black Friday is typically best for big-ticket items like TVs, laptops, kitchen appliances, vacuums and mattresses.
Cyber Monday is stronger for digital-first deals like tech accessories, beauty bundles, software, travel and fashion. It's also the better choice if you'd prefer to shop entirely online and avoid crowds.
When are stores open after Thanksgiving?
Most major retailers are expected to remain closed on Thanksgiving Day again in 2025.
Walmart has already confirmed it will be closed on Thanksgiving, with Target, Best Buy and Kohl's likely to follow. Stores will reopen early Friday morning, but nearly all major Black Friday deals are expected to go live online hours, or even days, ahead of in-store openings.
Below, check out some early deals to shop now!
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Upcoming Black Friday and Cyber Monday deals to know
- Abercrombie & Fitch: Shop 25% to 50% off from Nov. 24 to Dec. 1.
- AESTURA: Take 20% off at Amazon from Nov. 20 to Dec. 1. You can also take 20% off at Sephora from Nov. 24 to Dec. 1.
- Article: Shop up to 40% off from Nov. 17 to Dec. 1.
- Bear: Shop 35% off sitewide from Nov. 11-30 with code FRIDAY35. Take 35% off on Dec. 1. with code CYBER.
- BÉIS: Shop 30% off from Nov. 27 to Dec. 1.
- Benefit Cosmetics: Get Benefit mascaras for $14 at Ulta from Nov. 25-29, and find 50% off Wanderful World Blushes and more at Sephora on Nov. 28.
- Bookshop.org: Shop 15% off Holiday Gift Guide Selects with code GIFT25 from Nov. 6-18.
- Catbird: Shop 20% off or more from Nov. 17 to Dec. 1.
- The Container Store: Shop 30% off from Nov. 21-30. On Dec. 1, shop 40% off closet and 30% off sitewide.
- Cozy Earth: Save 30-35% off, plus 40% off sheets.
- CYKLAR: Take 20% off sitewide from Nov. 25 to Dec. 1.
- Delsey Paris: Shop 30% off DELSEY products and up to 50% off sitewide from Nov. 21-30.
- Dr. Dennis Gross Skincare: Take 20% off on Amazon from Nov. 24 to Dec. 1. Plus, take 20% off LED devices at Nordstrom from Nov. 26-29 and at Sephora from Nov. 24 to Dec. 2.
- DSW: Shop 30% off Black Friday from Nov. 24-30 and 35% off on Dec. 1.
- Eberjey: Take 25% off starting Nov. 20.
- Frances Valentine: Take 30% off almost everything from Nov. 26 to Dec. 1.
- Funboy: Shop 25% off with code 25OFF from Nov. 18 to Dec. 1.
- Good American: Shop 30% off sitewide from Nov. 15-25, followed by 40% off from Nov. 26 to Dec. 4.
- Hatch: Find deals on the Restore 3, Rest+ and more on Amazon from Nov. 20 to Dec. 1.
- HexClad: Shop HexClad's early Thanksgiving pre-sale from Nov. 7-13 and its full Black Friday sale with up to 70% off from Nov. 14 to Dec. 2.
- ILIA Beauty: Take 25% off from Nov. 29 to Dec. 1.
- Jenny Bird: Shop 25% off from Nov. 20 to Dec. 1.
- JOSIE MARAN: Take 29% off on the Topless Tangerine Holiday Kit at Sephora from Nov. 28 to Dec. 1.
- Joybird: Take 45% off bestsellers and 35% off sitewide from Nov. 14 to Dec. 1.
- Kiehl's: Get 30% off from Nov. 18 to Dec. 1.
- Kora Organics: Shop 25% off from Nov. 24 to Dec. 1.
- LSPACE: Take 50% off select styles from Nov. 24 to Dec. 1.
- Lulu and Georgia: Shop up to 30% off sitewide from Nov. 20 to Dec. 2.
- MALIN+GOETZ: From Nov. 30 to Dec. 1, take 20% off sitewide.
- Mattress Firm: Shop up to $700 off select mattresses now through Dec. 9.
- MERIT Beauty: Take 20% off sitewide from Nov. 24 to Dec. 1.
- Merrell: Take up to 50% off from Nov. 26 to Dec. 3.
- Monica Vinader: Shop up to 50% off sitewide from Nov. 17 to Dec. 4. Plus, find daily flash sales of 50% on select items.
- Naturalizer: Shop up to 50% off for Black Friday and up to 60% off for Cyber Monday.
- NYDJ: Take 40% off sitewide from Nov. 24-30 and Dec. 1-2.
- Olaplex: Take 30% off a collection of products on Amazon from Nov. 27 to Dec. 1.
- Parachute: Take 25% off from Nov. 21 to Dec. 1.
- REFY: Take 20% off at Refy.com and at Sephora from Nov. 23 to Dec. 2.
- Sperry: Take up to 50% off sale styles plus 20% off regular styles from Nov. 25 to Dec. 2.
- Steamery: Take up to 35% off steamers, fabric shavers and more on Steamery's website and on Amazon from Nov. 20 to Dec. 1.
- Therabody: Take up to $150 off bestselling devices from Nov. 20 to Dec. 6.
- UNTUCKit: Take up to 60% off from Nov. 27 to Dec. 1.
- Wrangler: Buy one, get one 50% off from Nov. 20-25. Then, take 30% off sitewide from Nov. 26 to Dec. 2.
- Youth to the People: Take 30% off at Amazon from Nov. 21 to Dec. 1. Take 30% off at Sephora on Cyber Monday.
Black Friday early access deals to shop now
- Amazon: Find deals on Shark, Away, Bose and more at Amazon's Holiday Shop.
- Avocado Green Mattress: Shop up to 20% off sitewide from Oct. 28 to Dec. 8.
- Balsam Hill: The Black Friday Preview Sale is on! Shop up to 50% off artificial trees and more.
- Bare Necessities: Shop Black Friday early with up to 40% off select styles from Nov. 12-17.
- Best Buy: Shop early Black Friday deals on major appliances, Apple products, headphones, laptops and more.
- Caraway: Shop up to 20% off sitewide now through Jan. 6.
- Headspace: Take 50% off the annual plan from Nov. 10 to Dec. 4.
- Helix: Take 25% off from Oct. 31 to Nov. 30 with code BF25.
- The Home Depot: Early Black Friday deals are on! Shop savings on holiday decorations, smart home products, tools, appliances and more.
- July: Shop and save at July from Nov. 12 to Dec. 1. Plus, take 25% off travel bags from Nov. 21-23 and get free personalization from Nov. 27-30.
- Lands' End: Shop the Black Friday Preview Sale featuring 50% off sitewide and 70% off sale. Use code ROAST.
- Lowe's: Shop early deals on brands like GE, Whirlpool, Samsung, Frigidaire, Maytag and more.
- Nordstrom: Shop up to 60% off new markdowns now.
- Old Navy: Shop 50% off early Black Friday deals now.
- Our Place: Our Place's biggest sale of the year is on! Shop up to 35% off sitewide now.
- Solawave: Buy one, get one free at Solawave from Nov. 10 to Jan. 15.
- Ulta: Shop up to 40% off skin care, hair products and more.
- Wayfair: Shop up to 70% off cookware, Christmas trees, furniture and more.
Home and kitchen deals
Bamboo Sheet Set
Price: $206.40 · 20% Savings
From Cozy Earth
Original: $258
Bose New QuietComfort Ultra Earbuds
Price: $249 · 16% Savings
From Amazon
Original: $299
Amazon Fire TV 50" Omni QLED Series 4K UHD smart TV
Price: $279.99 · 40% Savings
From Amazon
Original: $469.99
Amazon Fire HD 10 tablet
Price: $69.99 · 50% Savings
From Amazon
Original: $139.99
Shark FlexStyle (Special Edition) | Air Styling & Drying System
Price: $199.99 · 39% Savings
From Amazon
Original: $329.99
Shark SpeedStyle Pro Flex Professional Performance High-Velocity Hair Dryer System
Price: $179.99 · 28% Savings
From Amazon
Original: $249.99
SheaMoisture Bond Repair Masque
Price: $10.50 · 47% Savings
From Amazon
Original: $19.99
Anastasia Beverly Hills Brow & Lash Styling Kit
Price: $24.75 · 25% Savings
From Nordstrom
Original: $33
HERBIVORE Pink Cloud Creamy Jelly Cleanser
Price: $25 · 21% Savings
From Amazon
Original: $32
Jo Malone London Wood Sage & Sea Salt Cologne
Price: $22.10 to $142.80 · 15% Savings
From Nordstrom
Original: $26 to $168
Fashion deals
Mid-Rise Printed Flannel Pajama Pants for Women
Price: $12.49 · 50% Savings
From Old Navy
Original: $24.99
The Washed Satin Pajama Set
Original: $78
Turner Knee High Boot, Black
Price: $84 · 55% Savings
From Nordstrom
Original: $189.95
Tory Burch Perry Leather Shoulder Bag
Price: $280 · 30% Savings
From Nordstrom
Original: $400
Women's Expedition Down Waterproof Winter Parka
Price: $209.97 · 40% Savings
From Lands' End
Original: $349.95
Bedford Rib Quarter Zip Sweater
Price: $35.98 to $47.97 · 40% Savings
From Lands' End
Original: $59.97 to $79.95
Classic Blue Spruce Christmas Tree, 7.5", LED Clear Lights
Price: $699 · 41% Savings
From Balsam Hill
Original: $1,199
BH Balsam Fir Christmas Tree, 7.5", LED Clear Lights
Price: $999 · 31% Savings
From Balsam Hill
Original: $1,449
